SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Parspec is an AI-native platform transforming the construction materials supply chain. The company powers how construction products are discovered, bought, and sold, serving over 300 MEP distributors and rep agencies. Founded in 2021 and headquartered in San Mateo, Parspec has raised $31 million from deep-tech and construction-technology investors.
You will own both sides of the demand engine: targeted account-based programs for enterprise customers and integrated campaigns that keep the pipeline full. This is a hands-on, individual contributor role at a Series A company with no agency or execution team behind you—you are the builder.
CAMPAIGN EXECUTION
Execute integrated campaigns across digital, events, webinars, and organic channels. Build, launch, and optimize paid channels (LinkedIn, Google) through continuous testing of audiences, creative, and offers. Build and maintain comprehensive campaign dashboards tracking performance, growth opportunities, and total pipeline contribution. Own HubSpot as the system of record: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
ENTERPRISE ABM
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts. Partner directly with the Sales team on lead quality feedback loops and air cover needed to close high-value deals. Manage the transition of marketing-engaged leads to Sales, ensuring high-intent prospects are identified and prioritized for immediate outreach.
FIELD MARKETING
Build the target account list for each event and drive pre-show outreach in partnership with Sales. Own post-event lead follow-through to qualified opportunity. Drive the distribution of thought leadership through industry associations and partnerships.
REQUIREMENTS
Mandatory: 3–5+ years of B2B SaaS demand generation experience in early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments. Proven track record running campaigns that produced pipeline; ability to speak precisely to metrics (spend, CPL, MQL-to-SQL conversion, pipeline generated). Expert-level hands-on operator who builds campaigns on LinkedIn, Google Ads, and HubSpot without agency support. Hands-on HubSpot expertise: personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards. Working understanding of B2B buying committees and persona-based touchpoint sequencing. Direct experience running event-driven demand (target account lists, pre-show outreach, post-event follow-up). Direct collaboration experience with Sales and leadership on strategy and lead handoffs. Strong project management skills managing multiple simultaneous initiatives. Bias toward shipping—move fast, test constantly, close the loop on results.
Preferred: AI-native proficiency with a track record of using AI tools to speed up work without dropping quality.
