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Innovaccer is seeking a Strategic Business Development Associate to join the Go-to-Market (GTM) team. This role sits at the intersection of marketing and sales, focusing on enterprise demand generation and lead management for the Healthcare Intelligence Cloud platform.
In this position, you will own the complete lead generation lifecycle—from initial capture through follow-up and tracking across the entire sales cycle. You'll coordinate with prospects and the sales team to schedule business meetings, conduct secondary research to brief the sales team on prospect context, and engage in dialogue to understand client requirements and expectations.
Key responsibilities include:
- Managing full-funnel lead metrics and providing investment recommendations based on conversion rates
- Measuring, analyzing, and reporting campaign performance with weekly briefs to leadership
- Driving data capture, database health checks, cleansing, and augmentation
- Partnering with product marketing and campaign management teams on messaging, timing, and execution of email and web personalization campaigns
- Leveraging account-based marketing technology for multi-channel campaigns targeting enterprise customers
- Collaborating with the Growth Marketing team and upper management to execute enterprise demand generation strategy
- Obtaining feedback from the sales team on MQL quality and using it to optimize programs
The role requires comfort working US shift timings (5:30 PM to 2 AM India Standard Time). You'll work closely with cross-functional teams including Sales, Product Marketing, and Campaign Management to drive lead quality and sales pipeline growth.
Innovaccer is a healthcare data intelligence company trusted by leading organizations like CommonSpirit Health, Atlantic Health, and Banner Health to integrate data systems and drive coordinated, proactive care delivery.
**Requirements:**
- Experience generating leads through cold calling and emailing in the US market
- Strong communication and interpersonal skills
- Proven track record of meeting or exceeding sales targets
- Ability to work independently and as part of a team
- Proficiency in CRM software and other sales tools
- Knowledge of sales funnel and pipeline structure
- Willingness to work US shift hours (5:30 PM–2 AM)
