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Wolt is a global delivery platform operating in over 500 cities across 30 countries. Wolt Benefits is their B2B employee benefits platform that enables companies to offer meal and late-night snack allowances to employees for restaurant dining and supermarket purchases.
You will serve as a hands-on Marketing Manager driving B2B growth for Wolt Benefits in Israel. This is a maternity leave replacement role reporting directly to the Head of Marketing, Israel.
Key responsibilities include:
- Define local marketing strategy, translating goals into positioning, messaging, and go-to-market plans with focus on execution
- Drive full-funnel B2B marketing from awareness and lead generation to product adoption across Israeli companies
- Establish Wolt Benefits as a trusted brand within the Israeli HR community through strategic campaigns, partnerships, and targeted content
- Develop and own core marketing assets including sales enablement materials (pitch decks, one-pagers), landing pages, and campaign messaging
- Plan and execute local B2B campaigns and events (meetups, conferences), leveraging LinkedIn as a primary B2B channel for awareness and demand generation
- Manage relationships with agencies, suppliers, and partners for efficient execution
You will work in a high-growth tech environment with significant ownership and learning opportunities. The company emphasizes hands-on execution, moving fluidly between strategy and tactical delivery.
Requirements:
- 7+ years of hands-on B2B marketing experience (SaaS, tech, or marketplace; HR tech/Benefits experience is advantageous)
- Proven ability to move between strategy and execution, write compelling messaging, understand lead funnels, and partner effectively with Sales teams
- Fluent in English and Hebrew
- Strong bias for action and execution
- Not a fit: brand-only profiles lacking hands-on B2B execution experience
