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Salary: USD 210,000 - 260,000 / annual
ParentSquare (formerly Remind) is seeking a VP, Growth & Lifecycle Marketing to lead the company's audience growth engine, connecting content, community, customer lifecycle, advocacy, and demand generation into a unified system that drives adoption, expansion, and long-term customer value. You will report to the CMO and directly manage teams across Demand Generation, Email Marketing, Pendo, Webinars, and Events, while partnering closely with Product Marketing, Customer Success, and Sales on shared growth motions.
Key responsibilities include:
**Audience Growth & Content:** Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers. Partner with Communications on an integrated content plan. Establish audience engagement metrics and measurement frameworks. Build top-of-funnel and mid-funnel education programs with broader teams, including buyer enablement for products with multiple decision-makers.
**Lifecycle & Expansion:** Design lifecycle journeys from prospect to sales handoff, through implementation, customer success, and back to upsell, renewal, and advocacy. Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales. Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings.
**Demand & Revenue:** Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance. Own event strategy across virtual and in-person programs, ensuring campaigns and stories reach the right audiences.
**Leadership & Partnership:** Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events. Partner with RevOps and Marketing Analytics to keep targeting, timing, and messaging sharp. Partner with Legal and Security to ensure marketing aligns with safety and privacy standards required for K-12 audiences. Represent Marketing on the company leadership council as the function's only VP—a key seat for cross-functional alignment.
ParentSquare serves over 22 million students through ParentSquare and RemindHub (unified communications platforms with forms, sign-ups, payments, RSVPs, messaging, language translations, and chat), Remind Chat (a free product reaching 80% of K-12 students), and SmartSites (school district websites). The company is based in Santa Barbara and operates as a fully remote team.
**Requirements:**
- 12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role
- SaaS experience required; Edtech experience a strong plus
- Proven experience building or scaling an audience growth engine with multiple products
- People leadership experience managing managers; must have led a team of 5+ across multiple disciplines
- Track record of measurable pipeline and revenue contribution from owned and organic channels, with fluency in relevant KPIs
- Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy
- Comfortable operating at both strategic and hands-on levels—able to set vision and dig into campaigns or lifecycle journeys when needed
- Experience working in a regulated or privacy-sensitive environment
- Fluency with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and similar platforms
- Track record and examples of using AI to scale content, targeting, and measurement
- Passion for improving the lives of students through communication
