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Lokal is a house of focused apps serving Tier-2/3+ India across edutainment, matrimony, agriculture, jobs, social, wellness, and astrology. The company operates as a discovery and access platform combining local-language internet, deep Bharat insight, and AI.
You will join as a Video Editor specializing in AI-powered short-form ad creation. This is a hands-on creative role focused on producing high-converting performance marketing videos for platforms like Meta, Instagram Reels, and YouTube Shorts.
Key responsibilities include:
- Hands-on use of AI video tools (Runway, ElevenLabs, Midjourney, Leonardo AI, HeyGen, CapCut AI, Higgsfield, Google Flow, or similar) for video creation and enhancement
- Creative editing with innovative formats, motion graphics, UI/UX overlays, and AI product demonstrations
- Editing high-converting short-form ads with focus on audience retention and low customer acquisition cost (CAC)
- Close collaboration with Promo Writers to transform scripts into engaging videos using effective pacing, motion graphics, sound design, and B-roll
- Technical proficiency in Adobe Premiere Pro, After Effects, or DaVinci Resolve, including motion graphics, transitions, text animations, and sound editing
- Editing videos in both English and Kannada with linguistic accuracy, cultural relevance, engaging storytelling, and platform-specific optimization
Lokal was founded in 2018 with the hypothesis that people in tier-2/3 towns would engage with meaningful local-language internet content. The company is backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital. The culture emphasizes shipping fast, learning fast, and building for Bharat.
Requirements:
- Bachelor's degree (any field)
- 2+ years of experience in video editing for performance marketing or digital advertising
- Proven experience editing Meta Ads, Instagram Reels, and YouTube Shorts
- Knowledge of AI video generation tools and motion graphics
- Strong understanding of storytelling, pacing, transitions, and visual effects
- Fluency in English and Kannada (read, write, speak); regional language proficiency acceptable
- Personal laptop or desktop with stable internet connection for work-from-home setup