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Ontra is an AI-powered platform serving the private markets, trusted by over 1,000 global GPs, investment banks, law firms, and advisors—including nine of the top ten PEI-ranked firms. The company automates critical private market workflows by transforming unstructured data from contracts into actionable intelligence, helping firms accelerate contracts, streamline compliance, and manage entities.
You will report to the Chief Revenue Officer and lead Ontra's global marketing function. This is a leadership role overseeing a team of 12 marketers across multiple sub-functions, with responsibility for driving rapid, profitable growth across demand generation, product marketing, content, brand, events, and communications.
Key responsibilities include:
- Assess, shape, and lead a 12-person marketing team across multiple sub-functions, recruiting and developing top-tier talent accountable to pipeline and NRR targets.
- Own marketing-sourced pipeline and revenue targets; define supporting funnel metrics and OKRs; partner with GTM Ops on performance dashboards.
- Design and execute a segmented demand generation strategy across NAMER and EMEA, leveraging ABM, lifecycle marketing, and hosted events with a test-learn-scale approach.
- Lead positioning, messaging, and content strategy to establish Ontra as the premier name in AI-native services for private markets.
- Build strong cross-functional partnerships with Sales, Customer Experience, Product, Partnerships, and GTM Operations to optimize performance from MQL to close.
Ontra operates as a remote-first company with office hubs in NYC, Santa Barbara, and London. The role requires occasional travel, typically at least twice yearly for team offsites and in-person collaboration.
REQUIREMENTS:
- 12+ years in B2B marketing, including 5+ years leading multi-disciplinary marketing teams of comparable size and 3+ years marketing services solutions to enterprise buyers.
- Experience in legal tech, private equity, or private markets; ideally marketing AI-native services.
- Proven ownership of complete marketing remit spanning brand and communications, positioning, demand generation, product marketing, and content, with track record of setting and hitting marketing-sourced pipeline and revenue targets.
- Experience running account-based, multi-touch campaigns for C-suite personas and enterprise buying committees in highly regulated industries.
- Experience leading a marketing function across NAMER and EMEA, with an experimentation mindset that prioritizes rapid testing and shipping.
