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Runway is hiring a Copywriter for Product Marketing to own copy across the full customer journey—from landing pages and ads to in-product messaging and lifecycle emails. You'll sit at the intersection of product marketing and in-product experience, reporting to the Creative Director of Product Marketing.
You'll write landing page copy and performance marketing assets that drive acquisition and conversion. You'll own in-product copy including onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs. You'll write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption. You'll own narratives for launch videos and short-form product films, writing scripts and sharpening drafts to ensure every frame communicates product value clearly.
You'll partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases. You'll collaborate with design and product teams to shape the in-product writing experience. You'll write and iterate on A/B test variants across landing pages, emails, and ads. You'll translate complex, technical product capabilities into clear, compelling language for diverse audiences and maintain consistency in product voice and terminology across all touchpoints.
Runway builds generative AI tools for video and creative production, focusing on world models and simulation technology. The role is performance-driven and product-close, measured on clarity, speed, and impact.
REQUIREMENTS:
- 4+ years of experience in product copywriting, growth marketing, or related writing role at a tech or SaaS company
- Portfolio demonstrating range across performance marketing, product copy, and in-product writing (not just brand campaigns)
- Strong instinct for conversion-oriented writing with focus on clarity, action, and outcomes
- Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy
- Comfort working with data—ability to interpret test results, funnel metrics, and engagement data to inform writing decisions
- Experience partnering with product, design, and growth teams in fast-moving environments
- Ability to context-switch across multiple launches and workstreams without losing quality
- Experience in AI, creative tools, or developer-adjacent products is a strong plus
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
