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Intuit is building a net-new VAR (value-added reseller) channel for its mid-market product lineup—QuickBooks Advanced, Intuit Enterprise Suite, and Intuit Services. As VAR Channel Recruitment Manager, you will own the end-to-end identification, pursuit, and signing of value-added resellers onto Intuit's commercial partner program. This is a foundational hire: you will be among the first people building Intuit's VAR motion from the ground up.
You are a hunter with deep familiarity with the ERP VAR ecosystem. You understand how VARs think about margin, practice investment, and program selection. You have likely recruited partners for competing programs—Sage, Acumatica, NetSuite, or similar—and can position Intuit's opportunity compellingly against that competitive landscape.
Key responsibilities include:
• Partner Identification & Pipeline Development: Work from Intuit's target VAR list to build a prioritized outreach pipeline, segmented by ERP practice focus, customer profile, and strategic fit. Supplement with independent market research. Develop and execute outbound recruitment campaigns—direct outreach, industry events, referral channels—to generate interest at scale. Maintain accurate pipeline records in CRM.
• Partner Recruitment & Program Signing: Lead all recruitment conversations from initial outreach through discovery, value proposition presentation, program term negotiation, and agreement execution. Build customized business cases articulating revenue opportunity, margin structure, and competitive advantage. Navigate complex multi-stakeholder decisions and drive to signed agreements against defined Year 1 targets with quarterly milestones.
• Handoff & Activation Coordination: Execute structured partner handoff to the Channel Enablement function upon signing, ensuring clean transfer of onboarding context and partner profile data. Maintain post-signing relationships through the on-ramp period. Share recruitment learnings with the broader Commercial Partnerships team.
• Market Intelligence & Program Input: Serve as Intuit's primary intelligence source on the ERP VAR competitive landscape—program structures, incentive models, and partner sentiment toward competing platforms. Provide structured feedback to partner program and product teams. Represent Intuit at industry events and ERP ecosystem forums.
Required qualifications: 10+ years in channel partner recruitment, channel development, or VAR/reseller program management within SaaS or enterprise software. Direct experience recruiting value-added resellers in the ERP ecosystem (Sage, Acumatica, NetSuite, Microsoft Dynamics, SAP Business One, or equivalent). Proven track record as a hunter building your own pipeline, running full recruitment cycles, and closing partners against quota. Deep understanding of VAR economics and decision-making. Strong executive presence and negotiation skills. Proficiency with CRM tools (Salesforce preferred) and strong pipeline management discipline.
Preferred: Experience recruiting VARs for mid-market ERP or accounting platforms targeting $10M–$150M revenue customers. Familiarity with Intuit's mid-market product lineup. Existing network within the ERP VAR community. Experience with partner enablement handoff processes. Exposure to AI-powered software platforms and ability to position emerging capabilities as differentiators. Bachelor's degree in Business, Finance, or related field.