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Polymarket is the world's largest prediction market platform, enabling users to trade on real-world outcomes across politics, economics, sports, culture, and current affairs. The platform traded $21B in 2025 and is positioned as an alternative news source with ambitions to become a ubiquitous beacon of truth in global media.
As User Acquisition Lead, you will own the strategy and execution of user acquisition across all channels—paid social, paid search, influencer partnerships, referral programs, and emerging channels. You'll manage a small but growing team of channel specialists and work cross-functionally with product, data, and brand teams to build acquisition programs that scale.
Key responsibilities include:
- Owning the full user acquisition funnel from first impression to first trade, setting channel strategy and allocating budget based on performance data
- Managing and developing a team of channel managers, running weekly reviews, setting clear goals, and ensuring quality execution
- Building and maintaining a testing roadmap across creative, audience, landing page, and offer variables, translating experiment results into durable improvements
- Partnering with the data team to define acquisition metrics, build reporting infrastructure, and ensure decisions are based on accurate attribution
- Collaborating with brand and creative teams to produce ad content that explains Polymarket clearly and converts, providing actionable feedback
- Identifying and developing non-traditional acquisition channels suited to Polymarket's regulatory environment, including media partnerships, community programs, and event-based activations
- Reporting acquisition performance to leadership regularly, translating channel data into clear business implications and concrete next steps
The prediction market category is still being defined, so this role requires someone who can explain a novel product to a broad audience while identifying high-intent users ready to trade today.
REQUIREMENTS:
- 8+ years of experience in user acquisition or performance marketing, with at least 2 years managing a team directly
- Demonstrated track record of scaling paid acquisition programs with measurable CAC and LTV outcomes, not just impressions or clicks
- Deep hands-on experience with at least two of: paid social, paid search, programmatic advertising
- Strong analytical skills, including comfort with SQL or ability to work closely with analysts to pull and interpret data independently
- Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion challenge
- Clear, direct communication style; ability to write tight briefs, run productive review meetings, and deliver difficult messages to leadership
- (Preferred) Experience in crypto, fintech, or other regulated consumer categories where standard ad channels have restrictions
- (Preferred) Familiarity with prediction markets, sports betting, or other probability-based products and their user bases
- (Preferred) Experience building an acquisition function from early stage, including standing up tooling, attribution models, and team processes
