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Blue Bottle Coffee is seeking a Senior Product Manager to join the U.S. Brand & Marketing team, reporting to the U.S. Head of Product & Experience. This role sits at the intersection of Product Development, Brand Marketing, and Product Management, responsible for translating Blue Bottle's global product and category strategies into successful launches and commercial outcomes across the U.S. market.
You will develop regional category strategies based on global category strategy, leading successful new product launches and delivering commercial performance in the U.S. market. You'll drive cross-functional project execution and continuous process improvement, coordinating teams across the organization to efficiently bring new products and initiatives to market. Key responsibilities include leading product positioning and commercialization by defining product concepts, value propositions, differentiators, target audiences, and go-to-market strategies; managing the full product lifecycle from launch through optimization, expansion, evolution, and retirement; leveraging consumer, market, and competitive insights to identify opportunities and shape product strategies; leading strategic cross-functional initiatives that support key business priorities; and serving as the connective tissue between Product Development, Brand Marketing, and key business partners.
Working closely with your Product Management counterpart in Asia and the Global Brand Center of Excellence, you will adapt global strategies for the U.S. market while sharing insights, performance, and opportunities that help shape future global innovation. You thrive at the intersection of product, brand, and business—bringing together cross-functional teams to transform great ideas into exceptional guest experiences and strong commercial outcomes.
You are a strategic business leader equally comfortable discussing product innovation, brand strategy, and commercial performance. You are an exceptional cross-functional partner who naturally aligns diverse teams around a common goal, deeply curious about consumer behavior, hospitality, coffee, and emerging market trends. You are highly organized and energized by managing complex programs with many moving parts, analytical and commercially minded, using insights and data to inform decisions without losing sight of the guest experience. You remain calm in ambiguity and able to create clarity, momentum, and alignment across functions, with a passion for building exceptional guest experiences that strengthen both the Blue Bottle brand and the business.
Requirements: 7+ years of experience in product management, product marketing, category management, brand marketing, or commercial strategy within premium consumer, hospitality, retail, or food and beverage brands. Experience leading products or category initiatives from concept through commercialization and lifecycle management. Proven ability to lead complex cross-functional initiatives involving Product Development, Marketing, Operations, Supply Chain, and Finance. Strong commercial acumen with experience using consumer insights, business performance, and market trends to shape product and marketing decisions. Experience partnering effectively with global organizations while adapting strategies for local market success. Outstanding project management skills with the ability to manage multiple priorities and stakeholders simultaneously. Excellent communication, presentation, and influencing skills, with the ability to build trust across functions and levels. Collaborative leadership style, exceptional organizational skills, and a bias toward action. Genuine passion for exceptional coffee, hospitality, and creating products and experiences that people love.
