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Formlabs is a leading 3D printing company powering innovation at over 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. This Trade Show Specialist role is based in Budapest, Formlabs' largest European office, and owns the strategy, planning, execution, and performance of a portfolio of trade shows and company-owned events.
You will independently define and execute event programs across approximately 20 annual trade shows, ranging from small 12sqm booths to large-format exhibits exceeding 200sqm. Working closely with Sales, Marketing, Product, Design, and Leadership, you'll shape how Formlabs presents itself at key industry stages while continuously bringing new products and applications to market.
Key responsibilities include:
- Owning a diverse portfolio of trade shows and events, managing end-to-end planning and execution
- Developing and executing plans to achieve event objectives, ensuring milestones and outcomes are delivered
- Leading pre/post-event campaigns, staffing, booth management, and internal enablement for demos and presentations
- Collaborating with design and marketing teams to ensure brand representation and effective product portfolio showcasing
- Managing budgets, contracts, vendors, and logistics to optimize spend and operational efficiency
- Serving as a visible brand ambassador, building relationships with customers, partners, and prospects onsite
- Gathering and analyzing event performance insights to continuously improve formats, messaging, and attendee experience
- Collaborating across Sales, Product, Design, and Marketing to maximize event impact
- Ordering and tracking event inventory including collateral and giveaways
- Traveling approximately 25% of the time (mostly within Europe) to attend events and oversee execution
Requirements:
- Bachelor's degree in Marketing, Communications, or related discipline
- 5+ years of experience in event marketing, including owning and executing complex B2B trade show and event programs
- Proven experience managing multi-event portfolios with booths ranging from small to large-format, including planning, execution, and reporting
- Experience supporting product launches and evolving product portfolios through events
- Strong project management skills, highly organized, able to manage multiple projects, resources, budgets, and onsite personnel under tight deadlines
- Excellent written, oral, and cross-functional communication skills; ability to partner effectively with Sales, Product, and Marketing teams
- Data and metric-driven approach with ability to draw insights from event and marketing data
- Creative, innovative, and proactive mindset; ability to identify opportunities and improve event experiences
- Confident, friendly, and dynamic personality suitable for brand ambassador role
- Comfortable with 25% travel commitment
Bonus skills: Passion for 3D printing and emerging technologies; experience in fast-growing startup environments.
