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Cvent, a leading meetings, events, and hospitality technology platform serving 34,000+ customers including 60% of the Fortune 500, is seeking an Experiential Marketing Manager to own the strategy, project management, and execution of high-impact, marketer-targeted trade shows and surrounding experiences.
In this role, you will lead integrated event marketing campaigns from pre-event promotion through onsite execution and post-event follow-up, working across multiple personas and target audiences. You'll partner closely with sales, product marketing, field marketing, and the core events team to transform trade shows, sponsored events, and executive dinners into high-performing pipeline and brand channels.
Key Responsibilities:
1. Tier 1-3 Trade Show Strategy & Project Management: Own end-to-end planning and execution for major trade shows and activations, including onsite presence, booth experiences, speaking sessions, and meeting programs. Build event briefs with clear objectives, target audiences, key messages, offers, and KPIs. Develop detailed project plans, timelines, and run-of-show documents; keep cross-functional stakeholders aligned. Manage all logistics for booth experience, signage, shipping, vendors, and onsite staffing. Own post-event recaps, performance reporting, and optimization recommendations.
2. Integrated Event Marketing: Develop multi-channel event marketing plans for priority trade shows (organic social, email, web, paid amplification, partner co-marketing). Lead sales enablement with talk tracks, 1-pagers, decks, and meeting briefs tailored to each audience. Collaborate with demand gen on audience segmentation, nurtures, and cadences. Create copy for emails, landing pages, and marketing collateral. Coordinate with product marketing and brand/creative for consistent messaging. Track and report on registrations, meetings, lead quality, pipeline, and influenced revenue.
3. Sponsored Events & Partner Programs: Plan and execute sponsored events, partner activations, and wraparound experiences (dinners, happy hours, networking events) tied to major shows. Work with partners to define shared goals, messaging, and promotion plans. Own guest list strategy, invitations, confirmations, and onsite experience for hosted dinners and VIP experiences. Ensure all programs have clear measurement plans and post-event follow-up workflows.
4. Audience & Persona Strategy: Build and refine persona-based event strategies across key segments (demand gen, field marketers, marketing ops, event planners, executives). Tailor event narratives, offers, and CTAs for different buyer stages and segments. Partner with analytics and marketing ops to understand audience performance by persona, industry, segment, and region. Work with sales and customer teams to bring the right mix of accounts and personas into each program.
5. Collaboration, Budget & Operations: Serve as central point of contact for assigned trade shows and activations, driving alignment across marketing, sales, and events. Manage budgets, track spend, and reconcile invoices. Use project management tools to keep work streams organized and on schedule. Continuously test and scale new event formats, offers, and engagement tactics to improve ROI.
Cvent values diverse perspectives, encourages entrepreneurial thinking, and is committed to AI-augmented work. The company is looking for candidates eager to evolve alongside technology and thoughtfully integrate AI into daily work.
Requirements:
- 3–5+ years of B2B event marketing, field marketing, and trade show experience, ideally in SaaS or technology
- Experience planning for the marketer target audience preferred
- Proven track record owning Tier 1 trade shows or large-scale activations end-to-end (strategy, campaigns, onsite execution, and follow-up)
- Hands-on experience building integrated event marketing campaigns (email, social, web, sales plays, and partner marketing)
- Strong project management skills; comfortable leading complex programs with multiple stakeholders and tight deadlines
- Proven ability to utilize AI to increase efficiencies, improve attendee experience, and optimize event marketing performance
- Experience planning and executing sponsored events, dinners, and small-format experiences alongside major conferences or trade shows
- Demonstrated ability to segment and market to multiple personas and target audiences, tailoring messaging and content accordingly
- Data-driven mindset with experience using CRMs and marketing automation tools like Salesforce, Marketo, and Wrike
- Excellent written and verbal communication skills; able to translate complex offerings into clear, compelling event narratives
- Team-oriented collaborator who thrives in a fast-paced, high-visibility environment
- Willingness to travel for key trade shows, activations, and events as needed
