SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 110,000 - 160,000 / annual
The Ride Platform (parent company of Outdoorsy, Ride, Wheelbase, and Roamly) is seeking a Marketing Content Systems Specialist to redefine how content is created, scaled, and activated across the organization. This is a hands-on role that owns content strategy end-to-end while designing and operating content as a system.
You will define and evolve content strategy across the full customer journey in partnership with Product Marketing and Demand Generation. You'll design content systems that translate strategy into structured inputs, templates, and repeatable outputs, ensuring content supports discoverability and engagement. AI (particularly Jasper) will be central to your work—you'll establish standards for AI-generated content, including prompts, templates, tone, guardrails, and quality thresholds.
A key focus is redefining the case study process as a scalable customer content system, designing workflows that generate multiple downstream outputs from single customer engagements. You'll partner across Product Marketing, Demand Generation, PR, Events, and Digital teams to orchestrate customer-derived content including case studies, video interviews, webinars, contributed articles, and campaign assets.
You'll design and document workflows that shorten the path from campaign conception to launch, building templatized content formats (campaign kits, landing pages, emails, nurture tracks, thought leadership assets) that can be reused and adapted. You'll enable marketers across the organization to leverage these systems independently through training and documentation.
Additionally, you'll build and own a GEO (Generative Engine Optimization) framework, ensuring content is optimized for AI-driven discovery. You'll lead and develop two designers, ensuring content and design operate within scalable systems while partnering with external agencies to extend capacity.
Success metrics include significantly reduced content creation time through AI-powered workflows, shortened time from campaign concept to launch, a clearly defined content pipeline, a redesigned customer content system yielding multiple reusable outputs, Jasper embedded as the core creation engine, and improved engagement metrics across priority journeys.
REQUIREMENTS:
- Strong background in B2B content strategy and content creation
- Demonstrated ability to think about and design content as a system
- Hands-on experience using AI tools for content creation and scale (Jasper strongly preferred)
- Strong project management skills with ability to keep complex content initiatives moving through a defined pipeline
- Systems thinker who designs workflows, not just assets
- Comfortable enabling others through training, templates, and documentation
- Trusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agencies
NICE-TO-HAVES:
- Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices
- Experience using PathFactory or similar content experience platforms
- Prior experience leading designers or managing creative partners
