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Salary: USD 120,000 - 150,000 / annual
LogicGate is seeking a Senior Product Marketing Manager to own strategic product marketing for a core area of its Risk Cloud portfolio. This is a high-visibility, strategy-focused role that bridges Product, Sales, and Marketing—not an execution-only position.
In this role, you will:
• Define Strategic Positioning & Messaging: Build messaging frameworks from the ground up for your product areas, validating positioning through customer research, market analysis, and analyst feedback to ensure consistency across all external channels.
• Lead End-to-End GTM Strategy: Contribute to comprehensive go-to-market strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment. Develop GTM "plays" that drive sales.
• Become a Product Expert: Develop deep technical expertise with LogicGate's GRC applications and AI agents. Serve as a valued contributor in product planning, a product expert for the GTM organization, and deliver demos to diverse audiences.
• Own Competitive & Market Intelligence: Establish systematic competitive tracking through win/loss analysis, pricing intelligence, and analyst evaluations. Translate insights into high-impact battlecards and actionable GTM strategies that boost win rates.
• Drive Sales Enablement Effectiveness: Design enablement strategies and produce enterprise-ready GTM assets including pitch decks, solution briefs, discovery frameworks, and demo guides. Measure impact through rep adoption, sales cycle acceleration, and win rate improvements.
• Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and product roadmap direction.
• Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy. Actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate's market leadership.
• Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling.
About LogicGate: LogicGate is the leading AI GRC (Governance, Risk, and Compliance) platform for enterprises, helping governance, risk, and compliance teams limit surprises, strengthen resilience, and confidently quantify business impact. The GRC market is rapidly expanding, valued at $50.5 billion in 2024 and projected to reach $104.5 billion by 2031.
REQUIREMENTS:
Required:
• 5–8 years of B2B SaaS product marketing experience with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio
• Demonstrated track record of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation
• Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning
• Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and deliver measurable business outcomes
• Strong communication and presentation skills with executive presence; confidence to influence senior sales leaders, product executives, and external stakeholders
• Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions
• AI literacy and curiosity; enthusiasm for leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers
Nice to Have:
• Familiarity with GRC, enterprise risk management, cybersecurity, or regulatory compliance software
• Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester
• Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members
