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Bloom & Wild is Europe's largest direct-to-consumer flower and gifting business, operating across three brands (Bloom & Wild, bloomon, Bergamotte) with over 20 million orders fulfilled. The company is a certified B Corp expanding beyond flowers into cakes, candles, and cocktails, with ambitions to become Europe's #1 direct-to-consumer gifting destination.
The CRM & Lifecycle team sits within Marketing and owns the customer communication journey—from transactional and triggered emails to lifecycle campaigns and subscription communications. The team is navigating a shift toward more technical, complex builds as the business leans heavily into subscriptions. The team has already adopted AI tools including a CRM strategy planner, subscription briefing agent, and impact-and-error triage tool, and is seeking someone who can build campaigns hands-on while helping extend these AI investments.
You will join as a Technical Senior CRM Associate, reporting to Libby (Senior CRM & Lifecycle Manager) and working closely with Rosie Hook (Email Developer). This is an individual contributor role where you will own your area independently, make decisions and improvements, and collaborate across teams to get builds live.
Key Responsibilities:
Technical Builds: Build and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic, ensuring reliability across customer-critical communications. Take ownership of campaign QA, building confidence in customer-critical comms and investigating more sustainable, scalable QA solutions over time.
Data & Segmentation: Write SQL queries for audience segmentation and data pulls powering targeted lifecycle campaigns and subscription comms. Use AI-assisted SQL drafting and checking to speed up segment pulls and reduce errors.
Cross-Functional & Platform: Own API trigger documentation in collaboration with Product and Engineering. Execute technical changes to AppsFlyer testing setup and support deep-linking builds across app and email channels. Work closely with Libby on campaign priorities and with Rosie Hook on where technical build work meets platform automation. Support the team through peak periods (BFCM and Christmas) when build volume and complexity increase significantly. Contribute to the team's knowledge base by documenting build logic, sharing learnings, and helping others level up on technical CRM skills.
The role offers flexibility in working arrangements, with a balance of in-office and remote work agreed with your manager. The team values collaboration, empathy, knowledge sharing, and growth.
Requirements:
- Hands-on experience building transactional and triggered email campaigns with HTML, CSS, and Liquid logic
- SQL skills for audience segmentation and data pulls
- Experience working with CRM/email platforms and API integrations
- Curious, innovative mindset with enthusiasm for figuring out new tech, testing, and learning
- Problem-solving orientation with logical and collaborative approach
- Attention to detail, methodical and precise delivery to high standards
- Data-driven decision-making with ability to understand data and derive insights
- Strong collaboration skills and comfort working cross-functionally
Note: The posting states these are skills and experience that enable success, but encourages applications from those missing some elements if excited about the company's values.
