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MNTN is seeking a Strategic Program Manager, Agency to support the expansion of Performance TV advertising for agency partners. This role combines hands-on account optimization with program development and partner enablement, working closely with Sales and Partner Management teams.
Key Responsibilities:
- Build repeatable processes for agency sales motions, including playbooks and workflows for evaluation, onboarding, account launches, and expansion with clear cross-functional handoffs.
- Analyze performance trends across agency accounts and advertiser portfolios to identify patterns, surface successful strategies, and develop case studies that inform client recommendations and sales conversations.
- Optimize Performance TV accounts to achieve client goals by monitoring KPIs, identifying opportunities, and executing optimizations across audience strategy, budget allocation, creative, and testing in partnership with account teams.
- Manage agency partnership programs, including co-marketing initiatives, co-development projects, and technology integrations across key agencies with significant cross-functional coordination.
- Create and deliver training, workshops, and resources that strengthen agencies' ability to plan, launch, measure, and optimize Performance TV campaigns.
- Partner with Product Marketing, Sales, and Customer Success to address recurring challenges, share successful approaches, and improve the overall agency experience.
About MNTN:
MNTN provides advertising software for brands to reach audiences across Connected TV, web, and mobile. The company has redefined direct-response performance marketing on television, transforming Connected TV into a measurable channel. MNTN serves thousands of top brands including Tarte, Decked, and National University, offering complete transparency and control with the fastest go-live in the industry.
Requirements:
- 7+ years of experience in digital advertising, performance marketing, advertising technology, or agency account strategy with direct responsibility for campaign performance.
- Hands-on experience optimizing paid media against business outcomes (cost per acquisition, return on ad spend, conversion volume); Connected TV or Performance TV experience is a plus.
- Understanding of how agencies evaluate media partners, manage advertiser portfolios, and make campaign and budget decisions.
- Demonstrated analytical skills with ability to identify meaningful trends across accounts and translate them into practical recommendations and compelling client stories.
- Strong expertise with third-party measurement tools such as Northbeam, Triplewhale, Fospha, Workmagic, or Measured.
- Experience building processes, playbooks, or programs that make cross-functional teams more effective.
- Strong presentation and communication skills, including experience leading client conversations, training sessions, or partner enablement.
- Ability to build trusted relationships and influence internal teams and external partners without direct authority.
- Strong project management skills and ability to balance immediate account needs with longer-term initiatives in a fast-moving environment.
- Proficiency with spreadsheets, reporting platforms, and CRM tools such as Salesforce.
