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Perplexity AI is seeking a Strategic Finance Lead to scale its consumer and enterprise businesses. This is a hands-on individual contributor role partnering with Marketing and Growth leaders to identify growth opportunities, understand customer economics, and translate investment decisions into measurable business results.
You will develop customer economics and investment recommendations that guide customer acquisition, enterprise pipeline growth, and marketing spend optimization using CAC, LTV, and payback metrics. You will partner closely with Marketing and Growth leaders to build and scale growth initiatives, identify constraints, and determine resource requirements. Your analytical work will include building financial models and analyses to guide growth investments, translating strategic plans into resource requirements and spending forecasts, and tracking commitments as priorities evolve.
A key part of this role is collaborating with data and business partners to strengthen measurement and attribution, connecting marketing activity directly to business outcomes. You will help teams make investment decisions with incomplete information by making assumptions explicit and using results to refine investment allocation. You will also take ownership of emerging strategic questions across GTM, bringing clear recommendations and adapting as priorities shift.
The role offers room for scope to evolve as the company grows. You will work closely with business leaders and cross-functional teams in an environment that values setting direction, digging into details, and following through on execution.
REQUIREMENTS:
- 5+ years of experience in strategic finance, business operations, growth analytics, or related field, with experience supporting growth-oriented decisions
- Strong financial modeling and analytical skills with deep understanding of customer economics and investment returns
- Ability to work directly with data and build financial models, using AI tools to accelerate analysis and improve workflows; ability to validate outputs, interrogate assumptions, and explain business logic
- Experience making growth investment decisions across both consumer/self-serve acquisition and enterprise demand generation, with strong understanding of customer economics and connection between marketing activity, pipeline, and bookings
- Track record of independently identifying growth opportunities, building necessary analysis, and working with partners to implement decisions and learn from results; ability to move quickly, learn fast, and do detailed work independently
- Strong communication skills and ability to build trust, challenge assumptions constructively, and work across teams
About Perplexity AI
AI / Data / Infrastructure — AI answer engine and search product for consumers and enterprises.
