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Salary: USD 215,000 - 230,000 / annual
Linktree is seeking a Staff Product Manager for Growth (Acquisition) to own one of the company's most critical growth challenges: bringing new users into the platform and building scalable, product-led acquisition loops.
Linktree serves 80+ million creators, entrepreneurs, businesses, artists, publishers, and brands globally. In this senior product leadership role, you will shape how the next generation of users discovers Linktree, moves from external touchpoints into sign-up, and enters the product ready to experience value.
Key Responsibilities:
- Own Linktree's product-led acquisition strategy with a clear mandate to grow new-user volume entering the ecosystem
- Own and optimize the profile-to-signup journey, including "Powered by Linktree," claim flows, creator discovery, and authentication pathways
- Identify and build scalable organic acquisition loops across Linktree's massive network of profiles and audience traffic
- Partner with Growth Marketing and SEO to improve organic discovery, landing-page conversion, and the journey from external discovery into the product
- Own and evolve Linktree's referral strategy, including product experiences, incentives, and growth mechanics
- Develop new acquisition products and tools that provide standalone value while introducing users to Linktree
- Explore zero-to-one acquisition opportunities across new customer segments
- Develop a high-velocity experimentation roadmap focused on increasing qualified traffic, signup conversion, and referral growth
- Lead deep funnel analysis to understand user discovery, drop-off points, and high-impact interventions
- Partner with Activation to create seamless handoffs from acquisition into activation
- Work with Data to ensure acquisition channels, loops, and experiments are well-instrumented and measurable
- Communicate acquisition strategy, experiment results, and business impact to senior leadership
- Raise the bar for growth product craft at Linktree through experimentation discipline and customer empathy
You will partner closely with Engineering, Design, Data, Growth Marketing, SEO, Lifecycle, Activation, and executive leadership.
Requirements:
- 8+ years of product management experience with significant experience in growth, acquisition, product-led growth, SEO, referrals, virality, funnel optimization, or adjacent growth disciplines
- Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve growth funnel with meaningful user volume
- Track record of driving measurable new-user growth through product-led acquisition, experimentation, organic growth loops, referrals, conversion optimization, or new acquisition surfaces
- Strong understanding of how product, SEO, content, marketing, and distribution work together to create compounding organic growth
- Strong analytical depth: fluency in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition
- Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar
- Experience identifying and building zero-to-one growth opportunities where the path forward is ambiguous and requires experimentation
- Excellent executive communication skills, including ability to present complex data, crisp narratives, and strategic recommendations to senior leaders
- Strong product judgment: knowing when to optimize an existing acquisition surface, when to build a new growth loop, and when an unconventional idea is worth testing
- Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences
- Comfort operating across traditional team boundaries and partnering with Product, Marketing, SEO, Data, Lifecycle, and other growth functions
- High agency and willingness to explore unconventional approaches to growth
- Strong customer instinct and curiosity about how creators, businesses, and brands discover and adopt digital tools
