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Salary: USD 168,000 - 285,600 / annual
GitLab is seeking a Staff Product Manager to lead product-led growth strategy for its AI Software Factory, specifically the GitLab Duo Agent Platform and related product areas. This is a senior individual-contributor role focused on shaping how developers discover, adopt, and derive lasting value from GitLab's AI-powered software creation experience across the full development lifecycle—from planning and specification through coding, review, and verification.
You will own the end-to-end adoption journey, from initial discovery and onboarding through activation, time-to-first-value, repeat usage, team adoption, retention, and conversion or expansion. You'll connect capabilities across multiple product teams into a coherent, integrated experience and drive measurable growth outcomes.
Key responsibilities include:
- Define and maintain a 12–18-month product strategy for a cross-team part of GitLab's AI Software Factory, with customer adoption and growth as core outcomes
- Own the adoption journey from discovery through team and organizational expansion
- Identify friction in end-user, administrator, and buyer journeys; prioritize improvements that help customers realize value and broaden adoption
- Set outcome measures for product and growth initiatives; use product usage data, customer feedback, and experiments to evaluate impact and adjust direction
- Build a steady test-and-learn approach with clear hypotheses, experiment design, and cross-team knowledge sharing
- Influence cross-functional teams, resolve tradeoffs, and communicate product decisions clearly in ambiguous environments
You'll work closely with the GitLab Duo Agent Platform organization and product areas owning key parts of the software development workflow. The challenge is to turn work delivered across several groups into one clear, end-to-end experience and help more users discover and realize value through product-led growth.
Requirements:
- Product management experience leading complex technical or multi-team products from strategy through delivery and iteration
- Demonstrated success in enterprise B2B PLG or growth, with measurable impact on activation, time-to-first-value, adoption, retention, conversion, or expansion—including scaling from individual use to team or organization-wide adoption (required)
- Hands-on experience using customer research, product analytics, funnel and cohort analysis, and experimentation to identify growth opportunities and measure results
- Strong understanding of the software development lifecycle and experience with AI products, developer tools, DevSecOps, or other technical B2B software
- Sound technical judgment and track record of influencing cross-functional teams in ambiguous environments
GitLab welcomes candidates with different backgrounds and transferable experience; the company encourages applications even if you don't meet every qualification.
