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Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure serving hundreds of financial institutions across 40 countries. The company provides institutional-grade APIs for stocks, ETFs, options, crypto, fixed income, and 24/5 trading, supporting over 10 million brokerage accounts. Backed by $400 million in funding from top-tier investors including Portage Ventures, Spark Capital, and Y Combinator, Alpaca operates a globally distributed team of 400+ members.
You will join the Trading API product team as a Senior Product Manager, driving growth across Alpaca's direct channel—from core Trading API products to Alpaca Connect/Marketplace, the company's ecosystem for third-party apps and partners. You will define and ship product initiatives that deepen developer and trader engagement, expand the partner ecosystem, and grow trading volume and revenue.
Key responsibilities include:
- Shaping the Alpaca Connect/Marketplace roadmap, including self-service partner onboarding, app discovery and distribution, OAuth/consent experiences, and platform utilities
- Driving Trading API product strategy by understanding customer and partner needs, analyzing ROI, assessing competition, and evaluating build-vs-buy opportunities
- Defining product requirements and partnering with engineering, design, operations, data, partnerships, and cross-functional teams to deliver high-quality products on schedule
- Owning product metrics using data analytics to measure success, identify opportunities, and drive continuous improvement
- Guiding go-to-market strategy and execution with marketing, sales, partnerships, and operations to drive adoption, activation, retention, and revenue growth
- Driving Trading API growth (acquisition, activation, retention, monetization) by analyzing user funnels, removing friction, optimizing conversion, and running experiments that move trading volume and revenue
- Owning ad hoc projects and initiatives as business needs evolve
Requirements:
- Bachelor's or Master's degree in Computer Science, Mathematics, STEM, or related field
- 6+ years of experience in Product Management, Engineering, Trading, or building a product independently
- Deep passion for trading, markets, and financial products
- Strong analytical skills with SQL proficiency
- Sharp business acumen balancing user experience, stakeholder needs, technical feasibility, and resource constraints
- Strategic thinking ability to solve immediate problems while keeping long-term company goals in mind
- Highly self-driven with exceptional communication skills bridging technical and non-technical audiences
Nice-to-haves:
- Experience building or scaling trading platforms, brokerage products, developer platforms, or integration marketplaces
- Hands-on experience with algorithmic trading
- Technical background with API or partner ecosystem experience
- Experience owning growth metrics
