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Credit Genie is a mobile-first financial wellness platform leveraging AI to provide personalized financial insights and tools for credit building and instant cash access. Founded in 2019 by Ed Harycki (former Swift Capital founder, acquired by PayPal), the company is backed by Khosla Ventures and led by industry veterans from PayPal, Square, and Cash App.
As Staff Marketing Data Analyst, you will be the dedicated analytics partner to the Marketing organization, driving data-informed decision-making across customer acquisition, marketing efficiency, and business growth. This is a senior individual contributor role with company-wide analytical scope—you will independently own complex analyses and measurement frameworks without direct people-management responsibility, but will influence senior stakeholders and raise the analytical bar across the team.
Key responsibilities include:
- Partner cross-functionally with Marketing, Product, and other teams to improve data quality, align measurement approaches, and ensure trusted data foundations.
- Lead actionable deep-dive analyses optimizing customer acquisition, channel performance, campaign effectiveness, and marketing ROI.
- Own and advance multi-touch attribution (MTA), marketing mix modeling (MMM), and other measurement frameworks to evaluate ROI across paid media, organic, and other channels.
- Design and scale experimentation approaches, including A/B testing and incrementality studies, to evaluate campaign effectiveness.
- Define, monitor, and interpret core marketing KPIs (CAC, LTV, campaign ROI) to assess marketing efficiency and growth.
- Serve as strategic thought partner to Marketing leaders, challenging assumptions and translating complex findings into clear recommendations and business actions.
- Coach peers on marketing analytics methods and decision-making, raising measurement standards across the team.
The company expects in-office presence five days per week to foster collaboration and culture, though flexibility is available when circumstances require.
REQUIREMENTS:
- 7+ years of experience in marketing analytics, growth analytics, data analytics, or related quantitative field, with demonstrated ownership of complex analytical work.
- Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or similar quantitative field.
- Advanced SQL skills and proficiency in Python or similar analytical programming language.
- Experience with BI and data visualization tools (Sigma, Tableau, Looker, or similar).
- Deep understanding of marketing data, measurement, experimentation, and performance analysis, with demonstrated ability to independently translate insights into business action.
- Experience with paid media and acquisition channels, including channel performance metrics and measurement approaches.
- Hands-on knowledge of mobile app marketing analytics and MMPs; AppsFlyer and SSOT experience strongly preferred.
- Excellent communication, collaboration, and stakeholder management skills; ability to influence senior Marketing partners and drive decisions through data without formal authority.
- Familiarity with modern data platforms and analytics workflows (Snowflake, AWS, dbt, or similar).
