SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Abridge is an AI-powered healthcare platform founded in 2018 that transforms patient-clinician conversations into structured clinical notes in real-time. The company has deep EMR integrations and uses proprietary AI technology to map AI-generated summaries to ground truth, enabling clinicians to trust and verify outputs. Abridge is a growing team of MDs, AI scientists, engineers, and technologists with offices in San Francisco, New York, and Pittsburgh.
You will build and own Abridge's product-led growth (PLG) motion—the engine that converts clinicians who discover Abridge into daily active users and drives expansion within health systems. This is a senior individual contributor role with heavy PLG focus.
Key responsibilities:
- Define the PLG roadmap and translate company goals into a prioritized plan for end-user acquisition, activation, engagement, and expansion, aligned with Product, Sales, and RevOps.
- Own the end-user funnel by mapping the clinician journey from first touch to habitual use, identifying drop-offs, and building programs (onboarding, in-product prompts, lifecycle email, referral loops) to move users through the funnel.
- Run a high-velocity experimentation program: set hypothesis backlogs, test design standards, and readout cadence; ship tests across web, product surfaces, paid, and lifecycle channels; scale what works.
- Own all paid marketing and the paid budget across paid social, Google, programmatic, and OOH. Set channel mix and budget allocation, manage platform and agency partners, and work cross-functionally to plan, launch, and optimize campaigns against adoption and pipeline targets.
- Connect bottoms-up adoption to enterprise pipeline by partnering with Sales and RevOps to define product-qualified signals, route them appropriately, and demonstrate how usage drives expansion.
- Build the measurement foundation for PLG in partnership with Data Science and GTM Tech: define activation and retention metrics, attribution for product-led paths, and operational dashboards.
- Pioneer new methods with AI by building tools and workflows that speed up research, personalization, testing, and analysis; coach the team to adopt these tools.
- Serve as the team's growth advisor beyond PLG: coach marketers on experimentation, funnel analysis, and channel strategy; pressure-test growth plans; set standards others adopt.
Requirements:
- 10+ years of growth marketing experience, with at least 4 years owning product-led growth at a high-growth software company; AI company experience preferred.
- Proven track record of moving activation, conversion, or retention metrics at scale with demonstrated funnel math.
- Deep experimentation skills across channels and tactics; ability to translate results into scalable playbooks.
- Hands-on experience running paid programs across paid social, search, programmatic, and OOH, including owning budget and reporting on ROI.
- Strong B2C instincts in a B2B setting: ability to reach and activate end users and translate their adoption into economic buyer attention.
- Comfort building internal tools and workflows with AI; habit of using AI to work faster and better.
- Low ego, high standards; direct, collaborative, and focused on outcomes over credit.
Bonus:
- Experience driving PLG in healthcare or selling to clinicians and other professional end users.
- Background building a self-serve or freemium motion from zero to one.
- Hands-on experience with referral, community, or word-of-mouth loops that grew a user base efficiently.
Hybrid work model required: minimum 3 days per week in SF or NYC office.
