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Salary: USD 147,000 - 190,000 / annual
Justworks is seeking a Staff, Digital Marketing Strategist to own brand media campaign strategy and drive cohesive, audience-first media experiences across the full buyer journey. You will be the internal expert and decision-maker for all paid media strategy, translating company priorities into fully integrated campaigns.
In this role, you will lead agency partnerships on strategy, planning, and budgets across all paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels. You will orchestrate integrated campaign moments that bring together media, events, community, PR, and creative into seamless brand experiences. Your mission is to ensure Justworks shows up consistently, effectively, and competitively across every paid touchpoint and to make media a measurable driver of growth.
Key responsibilities include:
- Define and lead media strategy across awareness and brand-building channels, translating company and marketing priorities into cohesive strategies that build awareness and support business growth
- Partner strategically with agency partners across OOH, podcast, CTV, programmatic, and other channels to deliver high-impact awareness campaigns
- Conceive and execute integrated tentpole campaigns that coordinate with events, community, PR, comms, and field marketing teams
- Develop and refine audience targeting frameworks in partnership with Product Marketing and Marketing Operations
- Act as connective tissue between brand strategy and media execution, ensuring creative, message, and audience alignment across all campaigns
- Build campaign measurement frameworks that connect brand reach, engagement, and media performance to business impact
- Establish a culture of testing, learning, and continuous optimization through data-driven decision-making
- Collaborate closely with Brand, Creative, Product Marketing, Demand Gen, Data, Comms, and Field Marketing teams
Requirements:
- 7+ years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth environments
- Proven ownership of integrated media campaigns with measurable impact on brand awareness, consideration, and acquisition
- Deep expertise in paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels
- Strategic budget management experience with track record of making smart media mix decisions and optimizing spend across channels
- Strong agency partnership skills—experience managing external creative and media agencies, setting clear briefs, and holding partners accountable
- Exceptional cross-functional leadership ability to align teams with competing priorities and build buy-in across Marketing, Brand, Creative, and Demand Gen
- Data-driven mindset with fluency in marketing analytics, campaign measurement, and experimentation
- Balance of big-picture strategic thinking with hands-on operational excellence
