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Flagstone is an online savings platform reinventing how individuals, businesses, and charities manage and grow their cash. The company operates as a profitable, high-growth fintech business with a strong culture centered on collaboration, kindness, and performance.
In this role, you will report to the Head of Digital and CRM and own Flagstone's digital marketing strategy and implementation end-to-end. As the senior strategic voice for digital, you will translate data and market insights into commercially-led strategy, ensuring every channel and partner delivers to a high standard. You will serve as the critical link between digital performance and the wider business, keeping digital front and center in executive decision-making.
Key responsibilities include:
- Owning digital marketing strategy and delivery across all channels, including AI and LLM search visibility, ensuring a joined-up and commercial approach
- Managing agency and external partner relationships, including performance evaluation, commercial terms, and governance
- Shaping the marketing technology stack strategy as the landscape evolves
- Using data and digital expertise to plan budgets, set channel strategy, and guide investment decisions
- Providing senior leaders with clear, credible, and timely updates on digital performance and strategy
- Building and developing a high-performing digital team with the capability and culture to drive long-term growth
The role is hybrid, requiring at least one day per week in the London office. Flagstone offers competitive benefits including a flexible benefits budget, private healthcare, matched pension contributions up to 5%, 25 days holiday plus additional well-being and volunteering days, enhanced parental leave, mental health support through Spill, and a £1,000 personal development budget.
REQUIREMENTS:
- Substantial experience in a senior digital marketing leadership role with hands-on expertise across digital channels and agency management
- Proven track record of setting and delivering digital strategy at scale
- Strong commercial and data skills with ability to translate performance data into clear recommendations and sound investment decisions
- Confidence and credibility presenting digital performance and strategy to senior leaders and executives
- Proven people leadership experience managing, developing, and growing high-performing teams
- Working knowledge of AI and large language model (LLM) search visibility, or demonstrated drive to build this expertise quickly
- Experience thriving in high-growth, ambitious businesses; financial services experience helpful but not essential