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Salary: USD 156,000 - 180,000 / annual
Happen Bank (formerly LendingClub) is seeking a Senior Product Marketing Manager to build and lead product marketing for Happen POS Financing Solutions, a B2B2C platform that helps businesses offer flexible financing to their customers.
In this role, you will own the positioning, messaging, and value proposition for Happen POS Financing Solutions across business partners and the consumers they serve. You'll develop differentiated go-to-market strategies for core verticals (Purchase Finance and Home Improvement) based on audience insights and competitive intelligence. Key responsibilities include:
- Leading go-to-market strategies for new products and features, from market sizing through post-launch optimization
- Building and evolving the B2B2C marketing playbook to acquire and activate partners, increase customer conversion, and drive revenue
- Partnering with Sales to support enterprise opportunities while developing scalable marketing programs for non-managed partners
- Developing partner education and enablement programs, including onboarding content, toolkits, case studies, and testimonials
- Defining creative direction and developing campaign concepts, leveraging AI tools appropriately
- Executing integrated campaigns across email, digital, social, trade shows, industry events, and PR
- Coordinating with Happen's marketing centers of excellence (Creative, Email, Direct Mail, Social, Lifecycle Marketing) and external agencies
- Analyzing campaign and program performance to improve marketing effectiveness and inform investment decisions
You'll combine strategic thinking with hands-on execution, developing creative concepts and campaigns from the ground up. The role requires close partnership with Sales, Product, Operations, Business Analytics, Compliance, and Brand teams.
Work Location: San Francisco, CA. Hybrid model with in-office requirements Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential; remote placement will not be considered. Local Pacific Time hours required, with flexibility for cross-timezone collaboration as needed. Travel as needed to Happen Bank offices and other locations.
QUALIFICATIONS:
- 6+ years of B2B or B2B2C marketing experience, including product or partner marketing, with progressively increasing scope and ownership
- Bachelor's degree or higher, or equivalent combination of education and experience
- Experience marketing to small and mid-sized businesses (e.g., medical practices, home improvement contractors) through partner, channel, or co-marketing programs
- Demonstrated experience building marketing programs from the ground up, with ability to define strategy and independently develop creative briefs, messaging, and campaign content
- Proven track record of delivering measurable marketing and business outcomes (pipeline, revenue, customer acquisition costs)
- Strong analytical skills to evaluate performance, identify growth opportunities, and translate insights into actionable recommendations
- Ability to thrive in ambiguity, take initiative, and drive projects from strategy through launch independently
- Excellent written and verbal communication skills with ability to develop compelling narratives and influence senior stakeholders
- Strong relationship-building and collaboration skills across cross-functional teams
- Hands-on experience using AI tools to accelerate research, content development, experimentation, and campaign execution
- Nice to have: Experience in financial services, payments, or point-of-sale financing
