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Salary: USD 160,000 - 210,000 / annual
Avoca is a Series B AI company ($1B valuation, $125M raised) transforming how home service companies engage customers through AI-powered conversational agents. The company has grown 10x in 2025 and now operates 130+ employees across NYC headquarters and Santa Barbara.
You will be Avoca's first dedicated Content Lead, building the content function from scratch to establish Avoca as the trusted authority on how home services businesses grow and leverage AI. This is a highly hands-on, strategic role where you own content end-to-end: from strategy and research through creation, distribution, and measurement.
Key responsibilities:
- Build and own Avoca's content strategy, identifying high-value topics, customer stories, and points of view based on market needs and revenue potential
- Drive visibility across Google and AI search by mapping buyer behavior, creating authoritative content, and strengthening presence across AI answer engines
- Execute the full content program: researching, interviewing, writing, and editing high-intent pages, guides, customer stories, original research, and lead-gen assets
- Convert content into demand-generation campaigns across search, email, and outbound channels
- Define and track performance metrics: search/AI visibility, qualified traffic, conversions, opportunities, and influenced pipeline
- Build AI-first workflows that accelerate research, creation, optimization, and distribution while maintaining originality and accuracy
You'll report to the Head of Growth and collaborate closely with Product Marketing, Brand, and Sales. The role emphasizes thinking of content as a growth engine—moving beyond vanity metrics to pipeline impact and revenue contribution.
REQUIREMENTS:
- 5+ years of content marketing, organic growth, or related experience, ideally at a fast-growing B2B technology company
- Portfolio demonstrating excellent work and track record of building content programs that generate qualified traffic, conversions, and pipeline
- Strong, current knowledge of SEO and AEO/GEO (AI/answer engine optimization), including how companies earn visibility and citations in AI search
- Exceptional writing, interviewing, and narrative skills; ability to find compelling angles and make complex ideas clear and engaging
- Strong editorial judgment to distinguish genuine insight from generic content and craft credible, useful, distinctively branded work
- Experience creating content across the buyer journey (high-intent organic pages, customer stories, original research, authority-building assets)
- Strong commercial and analytical instincts; understanding of demand generation and ability to use performance data to improve results
- Deep fluency with AI tools and proven track record of using them to materially increase content quality, speed, and volume
BONUS:
- Experience marketing to SMB or mid-market buyers in high-velocity sales motions
- Background in vertical SaaS, home services, or industry-specific markets
- Hands-on experience with AI-search, SEO, and content tools (Profound, Semrush, Google Search Console, GA4)
- Experience turning proprietary data or original research into attention-earning, link-worthy content
- Video-first storytelling or ability to translate written ideas into compelling video content
