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Salary: USD 145,000 - 0 / annual
Learning.com is seeking a Senior Product Marketing Manager to drive market-facing strategy for its K-12 digital literacy and AI literacy solutions. This is a high-ownership, cross-functional role that serves as the connective tissue between product strategy and go-to-market execution.
You will establish and operationalize repeatable go-to-market and product marketing frameworks that improve launch quality, message consistency, sales confidence, and post-launch learning. Key responsibilities include:
• Lead voice-of-customer, win/loss synthesis, market intelligence, and competitive intelligence operating rhythms, translating market signals into clear recommendations for product strategy, positioning, sales enablement, and go-to-market execution
• Develop and maintain buyer personas, buying committee insights, buyer journey mapping, objection themes, and segment-specific messaging for district and school decision-makers
• Create differentiated positioning, value propositions, proof points, and messaging frameworks that articulate the urgent problems Learning.com solves and why the company is uniquely positioned to win
• Lead go-to-market strategy for product launches and major initiatives, including launch frameworks, audience definition, launch tiering, readiness milestones, sales enablement, success metrics, and post-launch learning
• Bring market evidence—win/loss patterns, buyer needs, competitive dynamics, customer adoption, and commercial signals—directly into product strategy and roadmap discussions
• Partner with Sales, Customer Success, Revenue Enablement, Regional Marketing, Marketing Services, and RevOps to drive internal adoption of messaging, improve field consistency, and refine positioning based on feedback and performance data
• Build repeatable product marketing systems, including competitive battlecards, launch playbooks, messaging frameworks, product one-pagers, demo narratives, objection handling, sales talk tracks, internal FAQs, and recurring market intelligence reporting
• Translate product capabilities into compelling market stories that connect to district priorities: digital literacy, AI literacy, responsible technology use, career readiness, student safety, instructional efficiency, and measurable student outcomes
• Support demand generation, customer retention, and expansion efforts by providing product messaging, campaign inputs, customer proof points, thought leadership themes, and segment-specific value propositions
• Establish and monitor product marketing success measures, including launch readiness, message adoption, field feedback, competitive effectiveness, pipeline influence, expansion support, and post-launch performance
• Use AI tools, customer data, and market insights to improve the speed, quality, and effectiveness of research, competitive monitoring, message testing, content development, and go-to-market execution
Reports to Sr. Director of AI and Product Innovation within Product Management. Individual contributor role with no supervisory responsibilities.
REQUIREMENTS:
• 5+ years of product marketing experience in B2B SaaS, EdTech, education technology, curriculum, public-sector software, or comparable market
• Proven ability to create positioning, messaging, go-to-market plans, product launch strategies, and sales enablement that improve market clarity and commercial outcomes
• Strong market research, voice-of-customer, win/loss, competitive analysis, and customer insight skills
• Ability to synthesize complex inputs from customers, prospects, Product, Sales, Customer Success, data, and the market into clear recommendations and usable artifacts
• Experience partnering with Product Management to connect market problems, customer needs, competitive dynamics, and commercial opportunity to product and roadmap discussions
• Experience partnering with Sales and Revenue Enablement to create sales tools, talk tracks, objection handling, demo narratives, and training
• Experience defining market categories, category narratives, or thought leadership strategies that influence buyer perception and market awareness
• Strong strategic writing, storytelling, presentation, and executive communication skills
• Ability to influence cross-functional teams without direct authority and constructively challenge ideas using market evidence and business judgment
• Strong project management and prioritization skills, with ability to manage multiple workstreams and create structure without overcomplicating work
• Ability to use data to evaluate product marketing effectiveness and make informed recommendations
• Experience and overall curiosity in leveraging AI tools and resources to support more efficient and effective outcomes
• Bachelor's degree in marketing, business, education, communications, or related field preferred, or equivalent professional experience
STRONG PLUS:
• Experience in K-12 EdTech or selling into districts, schools, state education agencies, or public-sector buying committees
• Experience with digital literacy, AI literacy, computer science, instructional technology, curriculum, assessment, or student safety solutions
• Experience building product marketing practices, launch systems, competitive intelligence programs, or messaging frameworks in a smaller or scaling organization
• Experience helping define or shape emerging categories related to AI literacy, digital readiness, responsible technology use, or future-ready learning
