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Florence Healthcare is a clinical trial software company used by 65,000+ research teams across 90 countries. This is a hands-on, execution-focused marketing operations role at the center of Florence's revenue operations engine, sitting at the intersection of marketing, sales, and revenue operations.
You will own day-to-day execution inside the GTM tech stack (HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and AI tools), ensuring campaigns run smoothly, leads flow properly, pipeline grows, and reporting is accurate. You'll bring clarity to ambiguity, navigate complexity, distill insight from noise, resolve issues quickly, and empower teams to make confident decisions.
Key responsibilities include:
**Lifecycle & Cross-Platform Operations:** Architect and implement scalable operating models for end-to-end campaign and event lifecycle. Monitor HubSpot-Salesforce sync health, triage sync errors, and flag field mapping issues. Keep HubSpot Lifecycle Stage aligned with Salesforce lifecycle objects. Lead definitions and entry/exit criteria for marketing-owned stages, partnering with Sales and RevOps on handoff criteria and SLAs. Diagnose cross-system issues end-to-end and drive them to resolution.
**Marketing Process & Campaign Operations:** Own operational design of marketing programs within the GTM stack. Support Demand and Field Marketing on operating cadences, monthly/quarterly business reviews, annual planning, budget allocation, and goal setting. Design scoring models and MQL criteria. Execute day-to-day marketing programs including list pulls, segmentation, audience building, campaign setup and QA, A/B testing, webinar and event support. Build and optimize ABM programs in HubSpot. Leverage Clay and AI tooling for enrichment strategies and automated workflows. Maintain HubSpot database cleanliness.
**Data, Reporting & Business Rhythm:** Build and maintain operational marketing performance dashboards in Salesforce and HubSpot covering campaign results, lead volume, conversions, and channel attribution. Ensure data consistency across platforms. Serve as Marketing's business owner for performance metrics in GTM leadership reviews, turning data into recommendations.
**Process Execution & Governance:** Maintain and enforce data governance standards. Manage deduplication and enrichment workflows. Drive adoption through end-user training. Lead rollout of new workflows and tools in partnership with GTM Systems.
**Partnering with GTM Systems:** Be the critical marketing counterpart to the GTM Systems team, bringing marketing requirements into architecture decisions, pressure-testing proposed designs, and owning operational rollout.
**Requirements:**
- 6+ years in marketing operations in a high-growth B2B SaaS company
- Deep, hands-on experience in HubSpot (Marketing Hub + CRM) and Salesforce
- Direct experience operating a Salesforce-HubSpot integration
- Advanced Salesforce knowledge, including custom objects, Contact-only data models (no Lead object), and reporting
- Experience with a custom lifecycle or funnel object, whether custom-built or through a tool
- Track record of designing and running recycle and requalification processes, and funnel reporting that handles contact re-entry
- Track record of leading a lifecycle redesign, CRM integration cleanup, or similar cross-platform initiative from requirements through adoption
- Hands-on experience with Clay, including building workflows, enrichment pipelines, and prompt-based automations
- Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows
- Highly detail-oriented with strong execution skills
- Ability to manage multiple stakeholders and prioritize across competing requests
