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Koltin is redesigning elder and disabled care in Mexico through integrated health memberships that combine preventive clinical care, major medical expense coverage, and wellness/community programs. The company serves adults aged 50-84 and is rapidly expanding across the country with a mission to make healthcare more human, accessible, and dignified.
As Senior Marketing Manager, you will partner closely with the VP of Marketing to design and execute the annual brand strategy. This is a strategic and hands-on role that bridges brand, PR, media, and growth functions. You will own the macro brand strategy while executing micro-level campaign actions, ensuring cross-functional alignment and cultural relevance.
Key responsibilities include:
- Designing the annual marketing plan and go-to-market strategy
- Developing a cultural agenda and providing actionable insights to the brand team
- Creating creative recommendations and designing campaign rollouts
- Measuring brand performance against KPIs
- Serving as the right hand to the VP, elevating strategic rigor and building trust with the brand team
- Driving cross-functional efforts to amplify campaigns
- Generating media impact and cultural relevance within the industry
You will be expected to see both the big picture and execute details, with demonstrated ability to move strategy from concept to reality.
Qualifications:
- Strategic and creative capability with hands-on execution experience building and launching strategies
- Knowledge of brand, media, and PR with experience in both agency and brand/startup environments
- Drive to generate media and cultural impact with commitment to the company's mission
- Understanding of brand measurement and KPIs
