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Salary: USD 168,000 - 225,000 / annual
Hippo is a technology-driven insurance platform that has pioneered innovation in home insurance and now operates as a diversified carrier platform partnering with MGAs. This is a rare opportunity to build a product marketing function from the ground up, not just fill a role.
You will lead the go-to-market strategy for Hippo+, a net-new owned product—a bundled home protection offering combining insurance and warranty coverage—and one of three core engines driving Hippo's 2027 Homeowners Growth strategy. You will be the voice, strategist, and architect of how this category-defining product reaches market.
Reporting to the Director of Performance Marketing, you will work cross-functionally with product, insurance, legal, and sales teams to drive everything from persona definition and competitive positioning to sales enablement and launch readiness. You will direct a significant portion of the agile workforce building this product, scoping work, setting standards, and maintaining quality. This role sits at the intersection of product, marketing, and sales with real authority and visibility.
Key responsibilities include:
- Own positioning and message hierarchy for Hippo+ and the insurance-plus-warranty category
- Define, refine, and maintain target personas grounded in customer voice, data, and research
- Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing, and positioning
- Build sales enablement frameworks, training, and collateral for agents and channels
- Develop launch readiness plans, go-to-market timelines, and success metrics
- Create scalable product marketing frameworks and evaluation models that govern how all future Hippo products reach market
- Drive cross-functional alignment and keep teams moving forward on ambitious timelines
You will define the playbook from scratch rather than execute an existing one. You're a strategic builder who thrives on a blank page, comfortable with both narrative strategy and driving alignment across every agent, channel, and customer touchpoint. You bring a strong track record of taking ambitious growth initiatives from concept to scale, an ability to write frameworks rather than just follow them, and a knack for creating scalable foundations.
Requirements:
The posting does not explicitly state years of experience or formal education requirements. However, the role expects:
- Demonstrated track record of taking growth initiatives from day-one concept to scale
- Ability to define product narratives and enablement strategies from scratch
- Experience building scalable foundations and frameworks for new product launches
- Strong cross-functional collaboration and alignment skills
- Expertise in positioning, competitive intelligence, and go-to-market strategy
- Comfort with complex, category-defining products and translating them into clear messaging
