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Salary: USD 140,000 - 155,000 / annual
Pelago is a specialty substance use care provider that matches treatment intensity to individual needs, serving hundreds of employers and health plans with over 750,000 members. The company combines clinical expertise with AI (including Sona, a voice-first AI Mental Health Specialist) to deliver personalized care for tobacco, alcohol, opioid, cannabis, and stimulant use, and is expanding into mental health.
As Senior Manager, Integrated Marketing & ABM, you will own Pelago's employer-focused account-based marketing program and serve as the connective tissue across Product Marketing, Events, Business Development, and Channel Marketing. This is a high-collaboration hybrid role (3 days/week in NYC office) reporting to commercial leadership.
Key responsibilities:
**Lead Employer ABM:** Design and run a tiered ABM program for priority employer accounts, from one-to-one programs for the largest opportunities to scaled programs. Partner with Business Development, Channel Marketing, and GTM Systems on account selection and prioritization. Build account plans that map the buying group, craft messages for each persona, and sequence touches to open first conversations and keep them moving. Run regular account reviews with Business Development and Sales to track progress and ownership.
**Coordinate Cross-Functional Approach:** Align employer programs with Channel Marketing's partner programs so shared accounts hear one consistent story. Work with Product Marketing to bring value stories and proof into every conversation stage, including business cases for finance leaders. Build account programs around events with the Events team. Own the commercial marketing calendar so launches, events, content, and paid programs work as one integrated plan.
**Own Paid, Contact-Based, and Digital Channels:** Manage Pelago's contact-based advertising platform, including audience strategy, buying-group targeting, creative testing, and budget. Own paid media strategy and spend across channels. Own website priorities and analytics for buyer conversion, working with agency and web partners. Report on account engagement, progression, and conversion using GTM Systems' attribution and reporting.
**Leverage AI:** Work with GTM Systems to apply AI to account research, personalization, and follow-up to extend team reach. Use intent, engagement, and relationship signals to prioritize effort.
First-year outcomes include a prioritized employer account list with live programs for each tier, a working rhythm with Business Development and Channel Marketing, contact-based ad platforms and paid programs running against priority accounts with clear reporting, and measurable improvement in account progression and conversion.
You will work with Product Marketing, Channel Marketing, Events, Business Development, GTM Systems, Content and Social, creative agencies, and commercial leadership across Employer Sales and Health Plans & Partnerships.
**Requirements:**
- 7+ years in B2B marketing, including 3+ years designing and running ABM programs for enterprise accounts
- Proven record of opening and advancing conversations in long, multi-stakeholder sales; experience selling to HR, benefits, or healthcare buyers strongly preferred
- Hands-on experience with contact-based and account-based advertising platforms, paid media, and web analytics
- Experience coordinating with channel or partner marketing teams in shared accounts
- Working knowledge of Salesforce and HubSpot; ability to build your own reports
- Comfort leading peers and sellers without direct authority; ability to set rhythm, maintain plans, and hold people accountable
- Hands-on use of AI tools in your own work and curiosity about expanded applications
