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Salary: USD 103,200 - 111,500 / annual
Acorns is seeking a Senior Lifecycle Marketing Associate to support the strategy and execution of lifecycle programs that deepen customer engagement and drive upgrades across Acorns and Acorns Early. You will work closely with the Sr. Lifecycle Marketing Manager to turn business goals into thoughtful, data-informed lifecycle programs and customer experiences.
This role offers meaningful ownership and day-to-day autonomy. You will own the execution and optimization of assigned programs, exercise judgment within established frameworks, and contribute ideas and recommendations that shape the lifecycle roadmap.
Key Responsibilities:
Lifecycle Strategy & Execution: Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals. Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels. Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
Campaign Development & Collaboration: Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings. Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market. Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources.
Experimentation & Measurement: Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition. Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments.
Quality, Governance & Operations: Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes. Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices. Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.
About Acorns: Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time's "World's Best Brands of 2024," Acorns has helped over 14 million people save & invest over $25 billion dollars.
Requirements:
- 5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software
- Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels
- Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance
- Strong understanding of audience segmentation, personalization, and automated journey logic
- Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis
- Ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys
- Rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment
- Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices
- Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA
- Confidence reviewing data, identifying trends, and making informed recommendations
- Strong cross-functional collaboration and project management skills
- Comfort using AI tools to improve workflow efficiency and campaign quality
- Proactive mindset with ability to recommend improvements to lifecycle processes and tools
- High attention to detail, strong ownership, and ability to manage multiple priorities
