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Salary: USD 80,000 - 110,000 / annual
OpenGov is seeking a Senior Growth Marketing Specialist to own the complete go-to-market lifecycle for products, features, and campaigns. You will develop positioning and messaging, craft integrated demand generation programs, build enablement collateral, execute launches, and measure impact. This is a full-stack marketing role combining strategic vision with tactical execution.
Key Responsibilities:
Campaign Strategy & Execution: Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations. Develop GTM messaging and positioning informed by customer insights, sales feedback, and competitive intelligence. Define market segmentation, personas, and ICP insights. Support ABM campaigns and nurture strategies using Marketo and Salesforce. Stay plugged into government, market, and competitive trends to identify campaign opportunities.
Product Launches & Enablement: Lead end-to-end launch plans for new products and features, defining objectives, audience, messaging, tactics, timeline, and success metrics. Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams. Coordinate internal comms, customer announcements, and field readiness to drive product adoption.
Performance & Optimization: Own campaign measurement and reporting—tracking pipeline contribution, engagement rates, conversion metrics, and ROI. Analyze campaign performance, identify learnings, and translate insights into optimization recommendations.
You will partner across the marketing team with design, brand, and ops colleagues while owning outcomes end-to-end. OpenGov is the leader in AI and ERP solutions for local and state governments, serving more than 2,000 cities, counties, state agencies, school districts, and special districts.
Requirements:
- 5+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments
- Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results
- Strong writing and editing skills with examples of campaign copy, content, or messaging that moved the needle
- Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development
- Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights
- AI-forward mindset: comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment work
- Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives
- Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution
- Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity
- Data-driven; demonstrated ability to measure, learn, and optimize based on results
Nice-to-Haves:
- Experience in or passion for public sector, government, or B2G marketing
- Hands-on experience with ABM tools, Guru, Aha, or Pendo
- Background with win/loss analysis, competitive intelligence, or voice-of-customer research
- Experience launching products or features end-to-end
