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Salary: USD 115,000 - 140,000 / annual
FourKites is seeking a Senior Growth Marketing Manager to own and scale demand generation programs that convert target accounts into qualified pipeline. This is a high-ownership, execution-focused role reporting to the Director of Corporate Marketing.
You will own demand generation end-to-end across email nurtures, paid media (Google Ads, LinkedIn Ads), content syndication, webinars, and organic social presence, while contributing to overall messaging strategy and brand direction.
Key Responsibilities:
Demand Generation Strategy & Campaigns: Design and execute integrated plans across paid, content, social, and lifecycle programs to hit awareness, conversion, and pipeline targets. Build and manage always-on and campaign-specific nurture programs including drip sequences, segmentation, and A/B testing in coordination with sales development. Own end-to-end execution for webinars tied to active demand gen campaigns. Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets.
Programs & Partnerships: Own content syndication, third-party promotions, and paid placements end-to-end from vendor selection through performance tracking. Build and maintain campaign planning templates and calendars that keep cross-functional stakeholders aligned.
Paid Media & Search: Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation. Own quarterly keyword planning with competitive gap analysis and forecasting. Maintain and refresh ICP and target persona/title lists.
Social Media: Own day-to-day management of FourKites' social channels with agency support: copywriting 2-3 posts weekly, final QA on all posts and graphics, community moderation, and asset sourcing. Serve as the go-to resource for internal teams on social content publication.
Cross-Functional Collaboration: Partner closely with Corporate Marketing on campaign strategy. Align demand gen campaigns with major company moments (product launches, positioning shifts, analyst events). Partner with marketing operations on analytics and reporting infrastructure. Own continuous improvement through regular testing, measurement, and iteration.
Success Metrics: In 90 days, you'll own paid media, social, and webinar programs and establish working rhythm on nurture strategy. By month six, you'll run demand gen campaigns independently, have a content syndication program live, improve reporting visibility into pipeline sourced by channel, and tighten campaign planning processes.
Requirements:
- 6+ years of B2B demand generation or growth marketing experience in enterprise SaaS
- Hands-on email marketing experience, including building nurture sequences, managing segmentation, and reporting on engagement and conversion
- Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns from strategy through execution and optimization (preferred)
- Experience owning a webinar program including platform administration, promotion, and reporting (plus)
- Comfort managing organic social channels day to day, including community moderation and content QA
- Strong project management instincts and ability to build templates, processes, and calendars
- Collaborative style; ability to work closely across Sales, Marketing, and Product
- Comfort working with data to track performance and determine what to test next
- Strong writing skills for campaigns and social content
- Experience in supply chain, logistics, transportation technology, or AI agents is a plus
