SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
FurtherAI, a YC and a16z-backed startup, is hiring a Senior Field Marketing Manager to own all East Coast events and lead the next phase of their event program. This is a strategy, execution, and ROI role reporting to the VP of Growth Marketing.
You will set and own the East Coast event strategy, calendar, and budget across industry conferences, ancillary events, and hosted events. You'll make strategic decisions on where to invest, cut, or try something new, using the company's ICP and target accounts to inform choices. You'll co-own the event playbook and reporting framework to ensure clean comparisons across regions.
On execution, you'll set goals and plans for each event and make decisions to keep momentum without waiting for approvals. You'll equip Sales with target accounts, meeting goals, and context for success. You'll partner with the broader marketing team to plan email and social campaigns that build awareness ahead of events. You'll lead on-site, solving problems in the moment, keeping meetings on track, maintaining the booth, and ensuring internal teams are positioned correctly. You'll capture outcomes and drive follow-up to completion, holding teams accountable.
For ROI, you'll define success metrics for every event and own reporting on meetings, pipeline created, pipeline influenced, and ROI to leadership. You'll bring strategic judgment and turn results into clear recommendations on where to double down, adjust, or walk away.
FurtherAI is bringing pioneering AI solutions to complex, regulated industries and helping modernize a trillion-dollar sector. You'll have real ownership, full budget accountability, and a direct line to leadership. There's a path to grow into leading a demand generation team as the company scales.
REQUIREMENTS:
- 7+ years in B2B field or event marketing, including ownership of a regional or national event program
- Proven record of tying events to pipeline and revenue, with quantifiable results
- Experience running conferences, ancillary events, and owned events
- Strong strategic judgment paired with hands-on execution
- Track record of partnering with Sales and holding teams accountable to goals
- Comfort with CRM data, dashboards, and leadership readouts
- Strong attention to detail
- Experience using AI to streamline event execution and reporting
NICE TO HAVE:
- Experience in insurance, financial services, or enterprise AI/SaaS
- Existing network of East Coast venues, agencies, and event organizers
