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FlyteHealth is a cardio-kidney-metabolic care provider transforming treatment of obesity, prediabetes, hypertension, and hyperlipidemia through a model combining behavioral lifestyle change, virtual clinical care, remote monitoring, and multidisciplinary care teams. The company partners with employers, payors, PBMs, health systems, and consultants to expand access and deliver measurable outcomes.
You will own and scale FlyteHealth's Customer Success and Marketing functions, reporting directly to the CEO. This is a hands-on leadership role combining strategic ownership with direct execution across both disciplines.
Key responsibilities include:
**Client Success & Retention:** Own the complete client lifecycle from sales handoff through implementation, adoption, renewal, and expansion. Build trusted relationships with executive sponsors and day-to-day stakeholders at employers, payors, and PBMs. Create client success plans with shared objectives, launch milestones, and governance. Lead regular business reviews translating clinical, engagement, and economic results into clear value stories. Drive retention, renewal readiness, and account expansion in partnership with Sales and Business Development.
**Member Enrollment & Engagement:** Build client-specific launch and enrollment campaigns across email, digital channels, employer communications, webinars, and partner toolkits. Partner with Clinical Operations and Product to improve the journey from awareness through activation and sustained engagement. Establish feedback loops with clients and members; translate recurring needs into better communications and product priorities. Create repeatable launch and engagement playbooks for new clients and channels.
**Marketing Strategy & Execution:** Set FlyteHealth's marketing strategy, brand positioning, and messaging for employers, payors, PBMs, and members. Lead demand generation and sales enablement across content, thought leadership, website, email, social, events, and partner campaigns. Own the marketing budget, calendar, channel mix, and agency relationships. Develop client case studies, testimonials, and advocacy programs. Use disciplined testing, segmentation, and attribution to improve pipeline, conversion, and ROI.
**Team & Operating System:** Build and lead the Customer Success and Marketing team, including external partners. Establish shared dashboards and review cadences for client health, retention, renewals, enrollment, activation, engagement, satisfaction, and marketing performance. Create scalable processes across CRM, marketing automation, account planning, and reporting. Bring the voice of the client and market to leadership to inform growth strategy and product priorities.
**Success Metrics (90-day and beyond):** Within 90 days, assess the client portfolio, renewal outlook, member journey, marketing performance, team capabilities, and tools. Build a disciplined client-success model with success plans, launch playbooks, and health reporting. Connect marketing to measurable growth with consistent positioning and clear funnel reporting. Strengthen and scale the team and operating model to support growth and turn satisfied clients into advocates.
**Requirements:**
- 7+ years of progressive experience in customer success, strategic account management, marketing, or commercial leadership, including 3+ years leading a team, function, or major initiative
- Demonstrated ownership of B2B client implementations, executive relationships, retention, renewals, and account growth, preferably in digital health, healthcare services, or employee benefits
- Direct ownership of marketing strategy and execution, with evidence of improving positioning, demand generation, lifecycle campaigns, sales enablement, and measurable commercial results
- Record of building or materially scaling a customer success or marketing function in a startup, growth-stage company, or similarly fast-changing organization; comfort operating across both disciplines
- Strong analytical and commercial judgment, including ability to interpret engagement, clinical, and economic reporting, assess client health, and translate results into credible value stories
- Excellent executive communication, writing, and relationship skills; ability to align clients and internal teams, manage escalations, and explain complex healthcare offerings clearly
- Practical fluency with CRM, marketing automation, and analytics tools; experience managing teams, vendors, budgets, campaign performance, and operating priorities
**Especially Valuable:**
- Experience serving employers, health plans, PBMs, benefits consultants, brokers, or healthcare distribution partners
- Experience with virtual care, chronic-condition management, cardio-kidney-metabolic health, or similar healthcare offerings where engagement and outcomes drive client value
- Experience leading both customer success and marketing, or building member enrollment and lifecycle programs alongside client retention and growth responsibility
