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MinIO is the data and memory foundation for enterprise AI, trusted by 77% of the Fortune 100. The company is building the data layer for agentic AI and seeking a Senior Digital Experience Manager to own the full digital experience on min.io—from website builds and UX to conversion performance, conversational marketing, and technical infrastructure that drives buyer discovery and conversion.
This is a hands-on, end-to-end ownership role focused on converting engineers, architects, and data platform leaders into pipeline. You will design, build, test, and optimize across all dimensions of the digital experience.
**Core Responsibilities:**
Core Website: Lead user flow optimization and on-site UX (navigation, conversion paths, internal linking). Manage relationships with brand and development teams to design and build Webflow pages. Maintain design system consistency across 265+ pages as brand evolves. Own technical SEO and site health, including Core Web Vitals, crawl health, indexing, and page-level hygiene. Ensure GA4 and GTM tracking accuracy by owning event setup, filter configuration, and troubleshooting. Maintain content ownership maps and DRI/Approver structures. Define and run A/B and multivariate experimentation with hypothesis-driven testing and roadmap prioritization.
Conversational Marketing: Own the playbook framework, tool governance, and evergreen plays for the site's conversational marketing layer. Manage technical setup and site integration of conversational marketing tools, including content, routing rules, and visitor targeting logic. Own chat performance reporting (conversation rates, meetings influenced, pipeline attribution). Partner with Growth Marketing on campaign-specific play coordination.
AI Answer Engine Optimization (AEO): Own technical execution of AEO, including structured data implementation, schema markup, and content formatting to improve brand visibility in AI-generated search answers. Improve AI search presence monitoring and reporting with marketing leadership.
**Requirements:**
- 5–8+ years in digital experience, web management, or CRO role, ideally at B2B SaaS or infrastructure/dev-tools company with technical buyers
- Hands-on CMS expertise: you build in the tool, not just brief others. Webflow experience preferred.
- Working knowledge of GA4, GTM, technical SEO, and AEO: ability to diagnose tracking gaps, fix filter misconfiguration, and troubleshoot Core Web Vitals issues independently
- Strong design sensibility and ability to work within established brand systems while advocating for UX improvements
- Familiarity with conversational marketing tools and chat playbook logic (routing rules, visitor targeting, qualifying flows)
- Self-starter mentality with comfort operating with significant autonomy in a lean marketing organization
