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Salary: USD 155,400 - 272,000 / annual
ServiceNow is seeking a Senior Campaign Manager to own the strategic vision for the company's social and content program across all platforms (Meta, LinkedIn, YouTube, TikTok, X, and emerging channels). This role reports to the Director of Social Media and is accountable for building brand awareness, credibility, and relevance across social channels.
Key Responsibilities:
Own Social Strategy Across Platforms: Define strategic vision and positioning for ServiceNow across all major social channels. Develop forward-looking roadmaps aligned to editorial calendars, product launches, thought leadership moments, and cultural opportunities. Identify opportunities to expand into new content pillars based on audience behaviors and engagement patterns. Establish clear audience targets and platform-specific strategies for reaching enterprise buyers organically.
Build Content Architecture: Develop integrated content strategies and always-on programming that translate ServiceNow's positioning into scalable, channel-native programs. Serve as steward of brand consistency across social, ensuring all content reflects visual standards, tone, and perspective. Partner with creative teams to brief, concept, and execute channel-right content across photo, video, thought leadership, and community-generated content. Write creative briefs that frame strategic challenges with precision and useful constraints. Test content formats and creative approaches to optimize for engagement and reach.
Cultivate & Activate Community: Tap into ServiceNow's community of practitioners, builders, and decision-makers to uncover insights and identify moments of cultural relevance. Mine community conversations and user-generated content for signals that inform new strategic challenges. Develop community-first campaigns and activations that drive buzz and strengthen brand perception. Build community-first mindset into always-on programs.
Leverage Performance & Insights: Use performance data and audience insights to refine content strategy and optimize for emerging opportunities. Translate analytics into strategic recommendations that inform content evolution and platform investment. Make the case for strategic pivots backed by evidence and cultural insight.
Lead Cross-Functional Execution: Partner with product marketing, editorial, brand strategy, customer marketing, and paid media teams. Build trusted relationships across creative, product, data, and marketing disciplines. Identify amplification opportunities and ensure social content receives appropriate media support.
Stay Ahead of the Curve: Monitor trends across business, tech, culture, and social media to inform proactive activations. Track platform evolution and shifts in audience behavior. Build and maintain social listening programs and cultural trendspotting frameworks. Flag emerging opportunities before they become mainstream.
Requirements:
- 10+ years of demonstrated experience in social and content strategy, with a track record of building differentiated strategies (not just executing against existing calendars) across brand channels, always-on programs, or editorial-led social presence
- Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms; understanding of algorithmic distribution, paid amplification mechanics, community dynamics, and how cultural moments surface and move across platforms
- Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels; demonstrated ability to shape how a brand shows up in social spaces with consistency, intention, and authenticity
- Strong brief-writing and strategic communication craft; ability to create useful constraints, build clear points of view, and give creative teams problems worth solving; ability to distill complex brand challenges into actionable narratives
- Data literacy and analytical rigor; ability to define right KPIs, interpret performance dashboards, and translate findings into strategic decisions
- Experience in B2B, tech, or complex categories where audience trust, credibility, and thought leadership matter (bonus: AI, enterprise software, or similar spaces)
- Strong cross-functional operator mindset; ability to build trust with stakeholders across disciplines and lead through influence and quality of work
- Creative judgment and attention to detail; strong point of view on what makes content work; commitment to consistency, craft, and quality
- Entrepreneurial spirit; comfort operating in ambiguity, rapidly developing context, and moving with confidence; ability to introduce and establish new ways of working
