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Salary: USD 140,000 - 185,000 / annual
SimilarWeb is seeking a Solution Consultant for Organic Search & Ads Intelligence to serve as a subject matter expert bridging sales, account management, and product teams. This role combines deep performance marketing expertise with client-facing consulting to help marketers navigate the rapidly evolving search and paid media landscape.
You will partner with sales and account management to support deal cycles, RFPs, and renewals, bringing hands-on practitioner credibility to client interactions. Key responsibilities include running discovery sessions to understand clients' channel mix and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate channels. You'll build tailored use case demos and data stories that resonate with performance marketers and agency strategists, and identify expansion opportunities within existing accounts.
On the search strategy side, you'll guide clients on organic search optimization including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping them understand how AI-generated results and featured snippets affect visibility. You'll apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using SimilarWeb's platform. You'll also monitor SERP landscape evolution and translate findings into actionable recommendations.
For paid media, you'll advise clients on competitive strategy across Paid Search, Paid Social, Programmatic Display, and Affiliate channels. You'll help benchmark ad spend, identify competitor bidding patterns, analyze share-of-voice, and uncover channel gaps. You'll connect organic and paid insights to help clients make smarter cross-channel budget decisions.
You're expected to actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows that increase output and deliverable quality. You'll prototype custom analyses by combining SimilarWeb data with AI tools, and stay current on how AI is changing search and advertising. Finally, you'll provide structured feedback to product and data teams on competitive landscape, emerging tools, and industry trends, and facilitate client feedback sessions to inform the product roadmap.
REQUIREMENTS:
Must-Haves:
- 6+ years of hands-on experience in performance marketing with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts
- Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate
- Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently
- Comfortable building with AI; you use AI tools regularly and can clearly explain how you use them
- Strong analytical mindset; you dig into data, spot the story, and communicate it in a way that drives decisions
- Excellent communication and presentation skills, comfortable in front of clients, executives, and internal teams
- Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed
Nice to Have:
- Experience working with B2B SaaS companies or marketing technology platforms
- Familiarity with competitive intelligence tools or market research platforms
- Experience presenting at industry events, writing thought leadership content, or building training programs
- Existing network within the performance marketing agency world
