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Lovable is a software creation platform that democratizes app building for non-technical users, powered by AI. Since launch in November 2024, over 60 million projects have been built on the platform by solopreneurs, small business owners, and teams at companies like Adidas and Zendesk. The company is recognized as one of TIME's 100 Most Influential Companies and appears on Forbes AI 50 and CNBC Disruptor 50.
As a Software Engineer, Growth, you will own the growth, ecosystem, and monetization systems that make Lovable and apps built on it sticky, discoverable, and revenue-generating. You'll work across the full stack—React frontend, Golang and Rust backend—shipping features that drive user activation, retention, and revenue.
Key responsibilities include:
- Ship and iterate activation, monetization, and retention experiences that turn first-time users into long-term fans, focusing on fast, repeatable value creation.
- Build distribution rails for user apps: SEO and performance optimization, shareable moments, social previews, email and lifecycle journeys, and other growth hooks.
- Ship marketplace and ecosystem features including publishing, discovering, and reusing apps, templates, components, and services; plus profiles, reviews, and matching between builders and customers.
- Design and implement monetization and pricing flows: payments, subscriptions, access control, plans, paywalls, billing integration, and revenue-share models that work for creators, customers, and Lovable.
- Build analytics and experimentation foundations—events, funnels, attribution, and A/B tests—enabling the team to understand what works and double down on it.
- Collaborate closely with design, marketing, partnerships, and support to launch and grow new product surfaces and ecosystem features.
- Maintain a relentlessly user-focused experience while making growth a core engine, not an afterthought.
The tech stack includes React, Golang, Rust, Cloudflare, GCP, AWS, multiple LLM providers, Github Actions, Grafana, OTEL, and Terraform.
Lovable is building from Stockholm with growing teams in London, Boston, New York, and San Francisco. The culture emphasizes extreme ownership, high velocity, low-ego collaboration, and shipping fast.
REQUIREMENTS:
- 5+ years of experience building and growing user-facing products in high-performing teams, ideally including growth work, marketplaces/platforms, or communities.
- Strong product sense and UX taste for multi-sided systems; ability to see problems from multiple perspectives and design for all stakeholders (creators, learners, customers).
- Comfortable using data, funnels, analytics, attribution, and A/B testing to shape product decisions and iteration.
- Skilled at designing, measuring, and iterating experiments; thorough in setting up growth systems correctly from the start.
- Experience collaborating across functions (design, marketing, partnerships, support, data) to launch and grow new product surfaces and ecosystems.
- Ability to design reusable growth, ecosystem, and monetization tools that other builders can plug into, with pragmatic and detail-oriented mindset.
- Motivated by helping others succeed and seeing impact through engagement, measurable results, and revenue.
