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Salary: USD 90,200 - 112,700 / annual
Planet designs, builds, and operates the largest constellation of imaging satellites in history, delivering empirical data via a cloud-based platform to commercial, environmental, and humanitarian sectors. The company controls every component of hardware design, manufacturing, data processing, and software engineering.
You will join Planet's Communications team as a Social Media Specialist, responsible for evolving and amplifying the company's brand voice across social channels. This is a strategic, digital-native storytelling role at the intersection of technology, geopolitics, defense, sustainability, AI, and space.
Key responsibilities include:
- Develop and execute multi-channel social media strategy across LinkedIn, X, Instagram, YouTube, Facebook, and Reddit to build brand awareness and engagement
- Create social-first content and storytelling that brings Planet's technology, people, customers, and mission to life, experimenting with new formats and platforms based on audience insights
- Own day-to-day channel operations including content planning, drafting, asset gathering, scheduling, publishing, community engagement, and performance reporting
- Partner with the Executive Communications Manager to align social strategy with broader communications goals
- Collaborate with in-house and agency creative teams to produce compelling multimedia assets
- Support executive social presence by translating leadership perspectives and business priorities into authentic, platform-native content
- Work cross-functionally with Marketing, Government Affairs, Commercial, Product, and other teams to turn business priorities into cohesive social storytelling
- Build relationships with Planet's online community through proactive engagement, social listening, and real-time response
- Monitor industry conversations and cultural moments to identify opportunities for Planet participation
- Track social KPIs, analyze performance metrics, and deliver actionable insights to leadership
This is a full-time, hybrid role requiring 3 days per week in the San Francisco office.
Requirements:
- 4–6 years of demonstrated experience managing daily social operations, executing digital campaigns, and growing communities for a technology company
- Proactive, self-starting mindset with ability to bring fresh ideas, copy drafts, and execution plans to reviews
- Natural curiosity and keen social listening instincts; ability to learn technical or specialized subjects and translate them into engaging stories
- Exceptional copywriting skills with ability to switch tones from professional B2B insights to conversational commentary
- Comfort with visual storytelling and ability to create or adapt social assets using tools such as Figma, Adobe Creative Suite, or Capsule
- High fluency with social trends, platform shifts, and internet culture
- Demonstrated organizational and project management skills; ability to manage multiple priorities and adapt to shifting priorities
- Hands-on experience with enterprise social management and analytics platforms such as Hootsuite or Sprout Social
- Bachelor's degree in Communications, Marketing, or related field
Preferred qualifications:
- Experience with short-form video editing
- Experience partnering with external creative agencies, video vendors, or freelance talent
Note: This position requires access to export-controlled information and is contingent upon the candidate's ability to access applicable export-controlled information without additional export licensing.
