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inVision (inDrive's university initiative) is seeking a Social Media Manager to build and own the university's social media presence across Instagram, Telegram, TikTok, and YouTube. This role is critical to establishing the digital brand ahead of and following the first cohort launch, targeting prospective students, parents, and the education community.
You will develop and execute a comprehensive content strategy that translates complex academic programs, pedagogy, and university life into engaging social formats. Responsibilities span content creation and scheduling, creative production coordination for outsourced video content, PR collaboration, and management of student content contributors. You'll act as the editorial voice, ensuring all content aligns with the university's tone, USPs, and messaging guidelines.
Key responsibilities include:
- Developing content plans and maintaining editorial calendars across all platforms
- Creating, scheduling, and publishing posts; building funnels and UGC campaigns
- Producing template-level visual content in Figma
- Acting as creative producer for video content: defining formats, drafting briefs, managing approvals, and maintaining the media bank
- Coordinating with the inDrive PR team on collaborative posts and influencer partnerships
- Managing student contributors and maintaining quality standards
- Tracking performance using analytics tools (Looker Studio, native platform analytics) and adjusting strategy based on engagement data
This is a hands-on role combining editorial thinking with execution, requiring strong coordination across production teams, PR, students, and copywriters.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field (digital marketing/SMM certifications a plus)
- 2–4 years of experience in social media management, content marketing, or digital communications (education, EdTech, or mission-driven organization experience preferred)
- Expertise in Instagram, Telegram, TikTok, YouTube; content planning and editorial calendar management
- Basic design skills (Figma, Canva); experience briefing and coordinating video production
- Familiarity with analytics tools (Looker Studio, Google Analytics, or native platform insights)
- Copywriting and storytelling skills in Russian and English
- Experience with funnel building, UGC strategies, news hooks, and media asset management
- Strong editorial judgment and ability to work with complex information
- Ownership mentality and self-organization
- Fluent written and verbal communication in Russian and English (Kazakh a plus)
- Coordination skills across multiple stakeholders
- Attention to detail, quality standards, and proactive problem-solving
- Cultural sensitivity and understanding of Central Asian youth audience
- Experience coordinating freelancers, student teams, or external contractors preferred
NICE TO HAVE:
- Understanding of content marketing principles and social media algorithms
- Knowledge of Central Asian digital media landscape
- Familiarity with higher education or EdTech sector communications
- Awareness of trends in short-form video, Telegram channel management, and youth-oriented content formats
