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Jerry is an AI-powered platform simplifying car ownership—from shopping and insurance to repairs and maintenance. The company has grown to 5M+ customers, raised $240M+, and achieved profitability in 2024. It is now expanding into home, motorcycle, and RV management.
As Social Media Manager for Reddit, you will own Jerry's presence across the platform and build genuine authority within automotive, financial, and consumer communities. Car owners seek real, unfiltered advice on Reddit (r/personalfinance, r/mechanicadvice, r/whatcarshouldibuy, etc.) rather than corporate messaging—and this role is about earning trust through authentic, high-value engagement.
Key responsibilities:
- Lead Jerry's official Reddit presence, including brand-owned subreddits and organic engagement in relevant communities
- Develop and maintain Jerry's Reddit voice: knowing when to offer technical advice, deploy humor, or simply listen
- Create high-effort, informative posts, deep-dive guides, and visual content on car ownership, insurance savings, and maintenance tailored to specific subreddit cultures
- Manage reputation and crisis response: turn frustrated discussions into trust-building moments through transparent, helpful replies
- Track analytics including karma growth, thread sentiment, share of voice, referral traffic, and how Reddit discussions influence SEO and LLM citations
- Feed organic Reddit insights, emerging pain points, and trending topics back to Product and Content teams
You are a Reddit native with deep platform knowledge (karma dynamics, subreddit culture, automods, shadowbans, unspoken rules). You have 2+ years of experience managing organic social or community strategy, ideally with Reddit focus in consumer tech, fintech, or insurtech. You are a value-first strategist who understands that long-term trust and educational posts build far more brand equity than conversion pushes. You grasp how Reddit content feeds into Google SGE, LLMs, and organic SEO. You are thick-skinned and empathetic, able to handle public pushback with grace, humor, and complete honesty.
Requirements:
- 2+ years managing organic social or community strategy, with heavy emphasis on Reddit or demonstrated track record growing other social accounts
- Deep understanding of Reddit dynamics, karma, subreddit culture, and platform etiquette
- Experience in consumer tech, fintech, or insurtech (or equivalent community-driven domain)
- Technical and SEO awareness: understanding how Reddit content ranks in Google SGE, LLMs, and organic search
- Ability to write naturally for Redditors; visceral dislike of corporate-speak
- Thick-skinned and empathetic; comfortable handling skepticism and tough questions in public threads
- Must currently reside in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada (full-time salaried); or AZ, FL, GA, NV, NY, NC, TN, TX, UT, VA (full-time hourly)
