SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
GyanTV is an edutainment platform delivering high-quality educational videos and digital content focused on practical skill-building, career growth, and personal development. The company is part of Lokal, a house of focused apps serving Tier-2/3+ India with content in regional languages.
You will own GyanTV's social media presence across Instagram, YouTube, Facebook, LinkedIn, X, and emerging platforms. This is a growth-focused role requiring you to develop and execute comprehensive social media strategies that drive reach, engagement, audience growth, app installs, and subscriptions.
Key responsibilities include:
- Develop and execute social media strategies across all major platforms
- Create and manage weekly and monthly content calendars aligned with trends, campaigns, audience interests, and business goals
- Convert educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content
- Craft compelling hooks, captions, headlines, and CTAs to drive views, engagement, shares, app installs, and subscriptions
- Identify and leverage viral trends, formats, topics, and audio relevant to GyanTV's audience
- Collaborate with writers, editors, designers, creators, and marketing teams to execute content
- Plan and manage social media campaigns for content launches, app promotions, courses, and brand initiatives
- Monitor audience comments, messages, and feedback to build community engagement
- Track and analyze performance metrics including reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions
- Conduct competitor and content research to identify new formats and growth opportunities
- Optimize content strategies based on performance insights
- Partner with Performance Marketing and Content teams on organic and paid creative concepts
Requirements:
- Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or related field (preferred but not mandatory)
- 1–4 years of experience in social media management, content marketing, digital media, or related role
- Strong understanding of Instagram, YouTube, Reels, Shorts, viral formats, and audience behavior
- Strong writing skills with ability to create effective hooks, captions, headlines, and CTAs
- Experience creating or managing short-form social media content
- Comfortable with social media analytics and performance metrics
- Hands-on experience with Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools
- Basic understanding of CapCut, Adobe Premiere Pro, or similar video editing tools (preferred)
- Experience with education, edtech, media, creator, content, app, or consumer internet brands (advantageous)
- Strong creative judgment, communication, organization, and growth ownership mindset
