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GyanTV is an edutainment platform delivering high-quality educational videos and digital content focused on practical skill-building, career growth, and personal development. The company is part of Lokal, a portfolio of focused apps serving Tier-2/3+ India with localized, regional-language content.
You will own GyanTV's social media presence across Instagram, YouTube, Facebook, LinkedIn, X, and emerging platforms. Your core mission is to drive reach, engagement, audience growth, app installs, and subscriptions through creative, trend-aware content strategies.
Key responsibilities include:
- Develop and execute social media strategies tailored to each platform's unique audience and format requirements
- Create and manage weekly and monthly content calendars aligned with trends, campaigns, audience interests, and business goals
- Transform educational topics into engaging short-form content: Reels, Shorts, carousels, stories, memes, polls, and interactive formats
- Craft compelling hooks, captions, headlines, and CTAs designed to drive views, engagement, shares, app installs, and conversions
- Identify and capitalize on viral trends, formats, audio, and content opportunities relevant to GyanTV's audience
- Collaborate with writers, editors, designers, creators, and marketing teams to execute content at scale
- Plan and manage social campaigns for content launches, app promotions, course releases, and brand initiatives
- Monitor audience comments, messages, and feedback to build and nurture community engagement
- Track and analyze performance metrics: reach, views, watch time, engagement, follower growth, clicks, installs, and conversions
- Conduct competitor and content research to identify emerging formats and growth opportunities
- Optimize content strategies based on performance insights, testing different formats, topics, and posting cadences
- Partner with Performance Marketing and Content teams to develop strong organic and paid creative concepts
Requirements:
- Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or related field (preferred but not mandatory)
- 1–4 years of experience in social media management, content marketing, digital media, or related role
- Strong understanding of Instagram, YouTube, Reels, Shorts, viral formats, and audience behavior
- Strong writing skills with ability to create effective hooks, captions, headlines, and CTAs
- Hands-on experience creating or managing short-form social media content
- Comfortable with social media analytics and performance metrics
- Proficiency with Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools
- Basic familiarity with CapCut, Adobe Premiere Pro, or similar video editing tools (preferred)
- Experience with education, edtech, media, creator, content, app, or consumer internet brands (advantageous)
- Strong creative judgment, communication, organizational skills, and growth ownership mindset
