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Clue is seeking a Social Media and Creator Manager to drive organic social growth and establish social as a key discovery channel for the brand. This is a hands-on role at the intersection of social strategy, creativity, and execution, focused on building Clue's presence on TikTok, Instagram, and emerging platforms.
You will own the development and day-to-day management of Clue's organic social channels, creating distinctive, culturally relevant content that drives reach, engagement, and user discovery. You'll translate broader content strategy into a social-first approach by understanding audience behavior, staying close to cultural trends, and creating content that resonates and drives sharing.
Key responsibilities include:
**Social Strategy, Content & Growth:** Develop and execute organic social strategy with focus on discovery and audience growth. Create distinctive, social-first content and recurring formats that bring Clue's brand and women's health expertise to life. Monitor platform trends and cultural conversations to identify opportunities for Clue to shape discussions around women's health. Use performance data and audience insights to test, learn, and scale successful content.
**Integrated Marketing:** Collaborate with Brand, Creative, and PR teams to ensure social is integrated into campaigns from the start. Work with Brand to incorporate product, science, and brand content while maintaining a distinct social-native voice. Serve as the social expert in company forums, reporting strategy progress and contributing platform insights to broader discussions.
**Creators & UGC:** Partner with User Acquisition, agencies, and creators to brief, develop, and approve content. Create briefs that balance Clue's objectives and brand standards with creative freedom for authentic, platform-native content. Build understanding of which creators, formats, and narratives perform best and feed learnings into social strategy.
**Planning & Performance:** Own the social content calendar ensuring consistent, high-quality content pipeline. Continuously improve approach through performance insights, testing new ideas and scaling what works.
Success metrics include establishing social as a stronger discovery channel with meaningful growth in reach and engagement, developing a distinctive social-first presence that builds authority and trust, creating an integrated content ecosystem across channels, and establishing a well-resourced creator and UGC engine with clear performance insights.
**Requirements:**
- 3–5+ years of social media experience, ideally within a consumer brand or culturally relevant business
- Deep, hands-on expertise across TikTok and Instagram with strong understanding of platform and audience behavior
- Strong creative instincts and ability to turn brand objectives, audience insights, and cultural moments into compelling social ideas
- Proven experience working with creators and UGC, including briefing, reviewing, and signing off content (creator/influencer experience is a plus)
- Genuinely social-native mindset with strong understanding of what makes people stop, watch, share, and engage
- Genuine interest in women's health, health technology, or issues shaping the future of women's health
- Comfortable using data and insights to test, learn, and optimize with curiosity to continually experiment
