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Salary: GBP 70,000 - 78,000 / annual
Jellyfish is a global digital marketing agency combining tech, creative talent, and data expertise to deliver award-winning work for world-leading brands across 150+ markets. The Creative team embeds generative AI at its core to create, adapt, and optimize content at scale through a blend of tech-driven ideation and human creativity.
As Senior Creative Director, Social, you will be a hands-on conceptual thinker and maker who bridges advertising and social platforms. You'll develop bold, original ideas across social, campaigns, activations, experiential, and emerging platforms—bringing the same conceptual ambition to a TikTok Reel as to a major integrated campaign. The role demands someone who understands that the best social ideas aren't simply content; they're ideas people want to talk about, participate in, and share.
Key responsibilities include:
**Conceptual & Social Creativity:** Develop award-winning ideas that earn attention and cultural relevance. Think beyond content calendars to create social work that can start small and grow into larger campaigns, or find compelling social expressions of major platforms. Work closely with Creative Directors to develop and elevate ideas from concept through execution.
**Leadership & Creative Culture:** Mentor junior creatives, designers, and content creators. Give constructive feedback that strengthens ideas. Help build an ambitious, collaborative creative culture focused on work quality.
**Social & Cultural Fluency:** Stay obsessively curious about internet culture, entertainment, technology, creators, memes, and emerging behaviors. Understand platform conventions without being constrained by them. Educate clients and internal teams on evolving social opportunities and formats.
**Creative Craft & Making:** Take ideas from concept through execution, including scripts, treatments, storyboards, copy, and presentations. Use generative AI and emerging technologies as genuine creative tools to explore and prototype ideas. Work closely with creators, designers, writers, and producers. Continually experiment with new tools and production approaches.
The role is hybrid, based in the London office, with flexibility to work remotely up to 60% of the time and flexible hours between 8am and 6:30pm.
**Requirements:**
- 10+ years in advertising, social, or creative agencies at Senior Creative level
- Conceptual creative first with a strong advertising brain; ability to reduce complex briefs to simple, powerful ideas
- Deep social fluency and understanding of platforms (TikTok, Instagram, YouTube, Reddit, emerging platforms), creators, communities, formats, and internet culture
- Experience moving comfortably between campaign platforms, activations, experiential ideas, and fast-moving, culturally relevant social content
- Demonstrated ability to create work capable of competing at the highest creative level (portfolio evidence of award-winning ideas, not just execution)
- Understanding of nuanced platform rules and behaviors without allowing formats or trends to substitute for ideas
- Strong ability to articulate ideas simply, write compelling copy and scripts, and build persuasive creative presentations
- Experience presenting to and selling ideas to clients and collaborators
- Experience using generative AI tools (ChatGPT, Midjourney, Kling, etc.) as part of the creative process
- Note: The company emphasizes skills and behavioral attributes over years of experience and traditional degrees.
