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Upway is the leading marketplace for certified refurbished e-Bikes, operating across Europe and the US. The company buys, refurbishes, and resells e-Bikes through a rigorous technical process, making sustainable mobility more accessible while delivering a seamless customer experience.
You will join as Social & Content Associate reporting to the US Marketing lead. This is a hands-on role focused on building Upway's brand and content presence in the US market, one of the company's biggest and fastest-growing regions.
Key responsibilities:
- Own Upway's US organic social channels (Instagram, TikTok, YouTube, Facebook) including strategy, day-to-day management, content planning, creation, publishing, community engagement, and performance optimization
- Concept, write, shoot, edit, and publish platform-native content across short-form video, YouTube, social posts, and other formats, working with creators, freelancers, and internal teams
- Monitor US social media, e-bike communities, creators, competitors, and consumer culture to identify trends and conversations Upway can authentically participate in
- Translate broader marketing priorities into compelling content and creative assets supporting demand generation, trade-ins, UpCenters, events, partnerships, and growth initiatives
- Plan and execute the US CRM calendar across email and SMS, creating compelling on-brand content and improving templates and performance
- Support the SEO/GEO content roadmap by researching topics, working with freelancers, and creating blog and YouTube content to increase organic visibility
- Write and maintain website content across product pages, landing pages, and customer touchpoints, ensuring clarity, compelling messaging, accuracy, and brand consistency
- Develop scalable processes, formats, tools, and workflows to increase content production consistency and output across channels
- Track channel and content performance, identify what works, and translate insights into better formats, topics, creative, and publishing strategies
- Collaborate closely with Marketing, Supply, Operations, Global teams, Freelancers, and Creators to align content with business priorities
Requirements:
- 3+ years of experience in social media, content creation, editorial, creative marketing, or related field, ideally within consumer brand, D2C, e-commerce, marketplace, or high-growth startup
- Deep understanding of what makes content work across Instagram, YouTube, TikTok, Facebook, and other platforms; ability to adapt ideas to different formats and audiences
- Exceptional writing, scripting, editing, and visual design skills; ability to turn briefs into creative concepts, strong hooks, compelling stories, and polished visual execution
- Strong eye for composition, typography, imagery, and brand consistency
- Hands-on production capability: comfortable taking content from idea to published asset including concepting, writing, shooting, editing, and publishing
- High proficiency in Canva and Figma; basic video editing skills in CapCut, Adobe, or similar tools
- Strong understanding of US consumer culture, social media trends, creators, and online communities
- Exceptionally high attention to detail across content creation, copy, CRM, website updates, and publishing
- Previous experience working for a consumer-facing brand is required
- Experience in consumer lifestyle, D2C, e-commerce, marketplaces, mobility, micro-mobility, or high-growth consumer businesses is a plus
- Personal interest in bikes, e-Bikes, cycling, mobility, or outdoor/lifestyle space is a plus
