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Salary: USD 60,000 - 70,000 / annual
Reformation, a sustainable fashion brand founded in 2009, is seeking a Site Content Associate to join the Ecommerce Strategy & Operations team. This role is central to creating a strong user experience on Reformation.com through content execution, performance monitoring, and optimization across the entire site.
Key Responsibilities:
• Homepage & Banner Management: Execute updates to the homepage and global top header banner in collaboration with Creative and Creative Merchandising teams. Monitor homepage performance and suggest improvements. Create localized content for international regions and segmented content for various customer groups.
• Creative Landing Pages: Partner with the Creative team to build compelling landing pages for special projects, collaborations, and major launches. Update curated collection pages and category shops. Analyze landing page performance and share results with cross-functional teams to drive engagement.
• On-Site Search Optimization: Report weekly on search performance and share trends with partners. Optimize search results and sorting for top searched terms and null results. Optimize on-page elements (H1, meta, page titles) for rankings. Test new search tools.
• Navigation Strategy: Own updates to top and sub navigation based on user search, purchase trends, and seasonal shifts. Maintain reporting on navigation click analysis and synthesize insights with recommended changes.
• Site Content Ownership: Manage updates to header banners, USPs (PDP, footer, cart), size guides, store pages, and sustainability pages. Execute seasonal sales, special projects, vintage launches, and site refreshes.
• Cross-Functional Collaboration: Support site merchandising and collaborate with Digital Product and Tech teams to develop and test new features and capabilities.
The ideal candidate is highly cross-functional, creative, and comfortable using data to set strategy and optimize performance. This is a hands-on role requiring attention to detail, entrepreneurial thinking, and the ability to manage multiple projects in a fast-paced environment.
Work Schedule: 4 days per week in office in Culver City, CA.
Requirements:
• BA/BS degree in business, economics, marketing, or related field
• 2-4 years of relevant ecommerce or digital experience
• Experience with ecommerce platforms or CMS platforms
• Salesforce Commerce Cloud experience is a plus
• Strong attention to detail
• Entrepreneurial, creative, and scrappy mindset
• Strong analytical skills and comfort with reporting; ability to turn data into actionable insights
• Excellent cross-functional communication skills with proven ability to manage timelines and work across creative, tech, and merchandising teams
• Strong organization and communication skills
• Ability to own work, take initiative, and prioritize multiple projects
