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Pump is seeking an SEO/AEO Manager to own organic growth across traditional search and AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). This is a full-cycle ownership role where you'll shape how Pump appears when users search for cloud cost optimization solutions.
Key responsibilities include:
- Develop and execute Pump's SEO and AEO strategy, from keyword and prompt research through rankings, citations, and pipeline impact
- Partner with the content team to brief and plan high-intent content targeting AWS, GCP, Azure pricing, savings plans, and FinOps keywords
- Lead technical SEO initiatives: site structure, schema markup, page speed optimization, indexing, and internal linking
- Track and grow Pump's presence in AI-generated answers; run experiments to improve citation rates
- Build backlinks and execute digital PR with partners, customers, and industry publications
- Report on organic traffic, AI visibility, and pipeline attribution
This role offers the opportunity to own a channel end-to-end at a fast-growing company and help shape company culture and values.
Requirements:
- 3–6 years of SEO experience, ideally in-house at a B2B SaaS company
- Hands-on experience optimizing for AI answer engines with a point of view on search trends
- Strong technical SEO skills; comfortable working in CMS platforms like Webflow or Framer
- Proficiency with SEO tools (Ahrefs or Semrush), Google Search Console, and GA4
- Data-driven mindset with a track record of growing organic pipeline, not just traffic
- Available to work 5 days per week onsite in San Francisco
Bonus qualifications:
- Experience with programmatic SEO
- Familiarity with cloud infrastructure or developer audiences